Jay Shetty's Messy Love Podcast: Relationship Coaching Without the Therapy License

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Jay Shetty has been actively expanding his media presence over the past few days. According to The Social, a CTV program that aired on January 24, 2026, Shetty is launching a new podcast called "Messy Love" where he will coach three couples facing relationship challenges. The hosts discussed whether this move is helpful or problematic, noting that while Shetty is wildly popular with over 18 million Instagram followers, he is neither a licensed therapist nor a psychologist. The panel emphasized that popularity doesn't equate to expertise and cautioned listeners to be discerning when consuming advice from high-profile figures like Shetty, Mel Robbins, and Joe Rogan.

Additionally, a billboard for "Messy Love" was spotted on Sunset Boulevard in Los Angeles on January 24, 2026, indicating a major marketing push for the new venture. This represents a notable shift for Shetty, who has built his brand primarily through his interview-based "On Purpose" podcast, described as the world's number one mental health podcast.

Earlier in the week, on January 22, 2026, Shetty featured Tony Robbins on his podcast discussing 2026 goal-setting and personal development. During that conversation, Robbins promoted his "Time to Rise Summit" scheduled for January 29-31, 2026, a free virtual event focused on breaking through mental blocks and creating clarity for the new year.

The convergence of the new podcast launch, billboard advertising, and continued podcast collaborations demonstrates that Shetty is in an active growth phase, particularly focused on relationship coaching and life strategy content as he moves into 2026.

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