The #1 Metric Retailers Need to Master in the AI Era

The #1 Metric Retailers Need to Master in the AI Era

In this episode, I sit down to talk about how retailers can take advantage of the current "attention world" we live in. I start by discussing the metrics that actually matter for retail, criticizing the industry's addiction to "silly reports" and subjective opinions, like brand lift studies. I argue that we are now in an era of Relevance Warfare and introduce the single most important metric for every retailer: Views Achieved. I dive deep into why your best organic creative is the key to winning with paid media and share my strong conviction that live social shopping, with platforms like Whatnot and TikTok Shop - is a colossal opportunity that too many are ignoring.

You’ll learn about:

  • The biggest mistake Fortune 500 companies made in the last 20 years.

  • Why brand loyalty is about to become more important than ever with AI.

  • Why you need to shift your mindset from "Social Media" to "Interest Media".

  • How to use your top-performing organic content for "Performance Selling".

  • The profound, often underestimated, value of being on LinkedIn.

  • My thoughts on AI influencers and how they will affect the market.


Jaksot(3462)

The Most Expensive 30 Seconds in Advertising

The Most Expensive 30 Seconds in Advertising

In this episode of the GaryVee Audio Experience, I sit down with legendary marketer Jim Stengel for our 8th annual Super Bowl Advertiser Roundtable. We are joined by CMOs and Presidents from major bra...

11 Helmi 1h 1min

Stop Guessing: How to Use Organic Social Media Content to Validate Your Ideas

Stop Guessing: How to Use Organic Social Media Content to Validate Your Ideas

In this episode, I sit down to discuss the biggest challenges and opportunities for the world's largest brands in 2026. We dive into why email is still a foundational and incredibly relevant channel, ...

10 Helmi 40min

Why Humility is the #1 Skill a CEO Can Have

Why Humility is the #1 Skill a CEO Can Have

In this episode, I reveal why the greatest skill to have as a CEO is humility. I share my philosophy on authenticity, explaining that being your "full self" is the only path to true originality. I coa...

9 Helmi 46min

Is a $10 Million Super Bowl Ad Still a Good Deal?

Is a $10 Million Super Bowl Ad Still a Good Deal?

In this episode, I discuss the incredible value of a Super Bowl advertisement and why, despite the high $10 million price tag, the attention is still "disproportionately the best advertising media dea...

6 Helmi 6min

How to Grow as a Creator in the Interest Media Era

How to Grow as a Creator in the Interest Media Era

In this episode, I sit down with a group of creators and marketers to break down the profound shift from social media to interest media and what it means for your personal brand. I reveal why I'm push...

5 Helmi 2h 10min

How to Scale Your Business and Personal Brand in 2026

How to Scale Your Business and Personal Brand in 2026

In this episode, I share the full strategy for scaling a business and a personal brand in 2026. I dive into my current mindset around leadership and our company's evolution, intentionality and impact....

4 Helmi 1h 59min

How Entrepreneurs Can Win on Social Media in 2026

How Entrepreneurs Can Win on Social Media in 2026

In this episode of the GaryVee Audio Experience, I sit down with my good friend, the cultural savant Rich the Kid, to discuss how the music industry is evolving and what's next in culture and entrepre...

3 Helmi 21min

How a Creator Made Five Figures with Live Shopping

How a Creator Made Five Figures with Live Shopping

In this episode of Tea with GaryVee, I talk about the biggest opportunity you have in 2026: Live Shopping. I encourage you to do your homework on how to get started selling on platforms like TikTok Af...

2 Helmi 51min

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