#282 - 3 Ways to Make Your DIY Course Sell Again in 2026

#282 - 3 Ways to Make Your DIY Course Sell Again in 2026

If you've been trying to sell your DIY course lately and it's feeling harder than ever—you're not imagining it.

Over the last 18 months, mid-ticket DIY courses (usually $300-$2000) have been hit the hardest. And it's not because your course is bad. It's because the market has shifted in two major ways: people are more cautious with spending and want certainty before they invest, and AI tools like ChatGPT can now give them personalized plans and instant feedback for free.

So your DIY course is being squeezed from both sides.

But here's the good news: Your course isn't dead. Its role has just changed. And once you reposition it, you'll start seeing sales again.

If you're spending all your time perfecting your webinar or rewriting your sales page and it's still not converting—this episode is for you.

In this episode, I'm walking you through three strategies to pivot your DIY course so it sells better than ever in 2026: slice and dice it into a low-ticket gateway offer with upsells, upgrade it to a premium supported experience, or demote it strategically to a supporting role in your business.

This isn't about scrapping what you've built. It's about repositioning it so it actually works in today's market.

Want to see how DIY courses fit into high-converting funnels now?

Grab our free guide: The 3 Funnels We're Using to Sell Our Offers in Our 7-Figure Business

Want to chat about your offer?

Drop me a DM on Instagram: @hellofunnels

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Jaksot(299)

#299 - AI isn't killing small businesses - it's creating the most profitable era of them in history

#299 - AI isn't killing small businesses - it's creating the most profitable era of them in history

The doom and gloom narrative about AI and small business is wrong.For a while now I've been sitting with two feelings about AI at the same time. Genuine excitement about what it makes possible. And a ...

2 Kesä 7min

#298 - This one Strategy brought in an extra $300K+ in the last Five Month

#298 - This one Strategy brought in an extra $300K+ in the last Five Month

$296,516.31. From a $37 offer. In five months.That's not a launch. That's not a viral moment. That's a self-funding sales pathway running in the background — and in this episode, I'm pulling back the ...

26 Touko 8min

#297 - 3 Reasons Your Sales Have Slowed Down (And How to Fix Them)

#297 - 3 Reasons Your Sales Have Slowed Down (And How to Fix Them)

If your sales have slowed down lately, the answer probably isn't what you think.It's not the market. It's not your content. It's not that your offer isn't good enough. In most cases it comes down to o...

19 Touko 12min

#296 - The Silent Selling System Behind Five-Figure Days

#296 - The Silent Selling System Behind Five-Figure Days

Five-figure days don't happen by accident.They happen when you have the right system running quietly in the background while you live your actual life. No webinar. No live launch. No grinding.Most peo...

12 Touko 13min

#295 - Everyone's Running Live Workshops. Let's Talk About It.

#295 - Everyone's Running Live Workshops. Let's Talk About It.

There's a reason everyone in your feed is suddenly running a paid live workshop.It's not a coincidence. It's not a fad. It's a direct response to some very real problems happening in the online busine...

5 Touko 13min

#294 — Inside The Budget AI Tech Stack Running Our Whole Business

#294 — Inside The Budget AI Tech Stack Running Our Whole Business

You don't need a developer, a $10,000 custom build, or some fancy tech you can barely pronounce to actually use AI in your business properly.The full AI tech stack running our entire business at Hello...

28 Huhti 10min

#293 - Diary of Building Our AI Assistant, Part 2

#293 - Diary of Building Our AI Assistant, Part 2

Most people's AI knows absolutely nothing about their business.Every conversation starts from scratch. You spend 20 minutes giving it context before you can even get to the actual question. And then y...

21 Huhti 11min

#292 - Diary of Creating My Own AI Assistant, Part 1

#292 - Diary of Creating My Own AI Assistant, Part 1

I have a confession. I've been low-key obsessed with AI for the last two years.But I've also watched a lot of people disappear down the AI rabbit hole for weeks and come back with... not a lot to show...

14 Huhti 18min

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