The Red Wagyu Revolution: Inside Akaushi Beef with HeartBrand

The Red Wagyu Revolution: Inside Akaushi Beef with HeartBrand

Akaushi may be the lesser-known red cousin in the Wagyu family, but its impact on global beef markets is anything but small.

In this episode of Beyond the Marbling, Georgia Stormont sits down with JoJo Carrales, VP of Cattle Operations at Heart Brand Beef in central Texas — the largest Akaushi producer in the world.

They dig into the remarkable origin story of Akaushi genetics, imported from Japan in the 1990s, and how Heart Brand built a thriving, high-marbling herd from an incredibly small gene pool. JoJo explains why inbreeding diversity hasn’t been an issue, the role of DNA verification, strategic embryo transfer, and the importance of applying relentless selection pressure on functional traits like fertility, structure, growth, feet and legs, and overall herd health.

This conversation goes beyond the romance of a single beautifully marbled steak. It’s about the full equation — feed economics, maturity, days on feed, carcase weights, third-party camera grading, natural vs hormone-free programs, and the commercial reality that over 50% of beef consumed in the US is mince.

JoJo also breaks down the key differences between black Wagyu and red Akaushi, and why the magic lies in balance — genetics that deliver both production performance and predictable marbling outcomes.

If you love beef science, supply-chain margins, and stories about breeds that earn their keep in every climate, this one’s for you.

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Season 2 - Ep 2. Breeding with purpose. Producing in the north

Season 2 - Ep 2. Breeding with purpose. Producing in the north

From the heart of Northern Australia, Laine from Marathon Wagyu joins Lyndsey Douglas on Beyond the Marbling to share how data-driven decisions, cutting-edge tools, and a deep commitment to the indust...

29 Elo 202521min

Season 2 - Ep 1. Reproductive Health, Genetics & Breeding Decisions

Season 2 - Ep 1. Reproductive Health, Genetics & Breeding Decisions

Dubbed the Godfather of genetic advancement in Australian beef, Dr. Ced Wise joins Lyndsey Douglas on Beyond the Marbling for a deep dive into the revolutionary world of reproductive technologies in W...

24 Heinä 202519min

Ep 21. Protecting Genetics with Cutting-Edge Animal Health

Ep 21. Protecting Genetics with Cutting-Edge Animal Health

In this final episode of Season 1 of Beyond the Marbling, Lyndsey Douglas chats with Andrew Hallas and Dr. Matt Petersen from Zoetis about their important collaboration with the Australian Wagyu Assoc...

19 Kesä 202538min

Ep 20. Blackmore Wagyu: A Family, A Breed, A Global Standard

Ep 20. Blackmore Wagyu: A Family, A Breed, A Global Standard

In this episode of Beyond the Marbling, Lyndsey Douglas travels to Victoria’s High Country to meet Ben Blackmore, CEO of Blackmore Wagyu. The Blackmore family imported over 80% of Australia’s foundati...

4 Kesä 202529min

Ep 19. Wagyu in a Land of Droughts and Flooding Rains

Ep 19. Wagyu in a Land of Droughts and Flooding Rains

In this episode of Beyond the Marbling, we journey to the heart of Australia’s Channel Country to explore how the Hughes family built a world-class Wagyu operation in one of Australia's most extreme e...

21 Touko 202528min

Ep 18. How Frozen Embryos Are Reshaping Wagyu Breeding

Ep 18. How Frozen Embryos Are Reshaping Wagyu Breeding

In this episode of Beyond the Marbling, Lyndsey Douglas delves into the cutting edge of reproductive technology shaping the Wagyu industry. She’s joined by Brazilian IVF specialist Dr Bruno Sanchez of...

7 Touko 202543min

Ep 17. Meat with a Meaning

Ep 17. Meat with a Meaning

You asked for it—and now it’s here. In this episode of Beyond the Marbling, we head to North Queensland to spotlight a Wagyu production system making serious waves. Host Lyndsey Douglas sits down with...

23 Huhti 202541min

Ep 16. Market Dynamics in Wagyu

Ep 16. Market Dynamics in Wagyu

Just days before Trump’s latest tariff announcement, Beyond the Marbling sits down with leading agricultural analysts Matt Dalgleish and Simon Quilty to unpack what shifting global dynamics could mean...

7 Huhti 202533min

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