IT as The Enabler of Sales

How can IT help sales to inform, interact with, and impress customers? What tools can it provide, and how can it enable sales to use these tools more effectively? Some sales departments might value more sales. How can IT facilitate this goal? Another sales department might prefer bigger margins on the sales in hand. How could IT facilitate this goal? How can IT help sales' bottom line?

Guest 1: Gerald W. Shields, Senior Vice President, Chief Information Officer, Aflac Incorporated

Guest Bio: https://www.ciotalknetwork.com/contributor/gerald-shields/

Guest 2: Peter Ostrow, Research Director for Sales Effectiveness, Aberdeen Group

Guest Bio: https://www.ciotalknetwork.com/contributor/peter-ostrow/

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