Snapchat's AI Video Lenses Dazzle as New Board Member Boosts Growth Outlook

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Snapchat just rolled out its Animate It Lens, a holiday AI gem for paying Lens Plus subscribers that turns text prompts into custom video animations right in your Snaps. Social Media Today reports it uses Snaps own AI video model to whip up clips like a cat pawing at your face, marking a shift from relying on outside tech and potentially boosting engagement through the festive season. This builds on earlier video lenses from March, but now its fully prompt-driven for wilder creativity.

Over on the business front, Snap Inc shook up its board by adding Matthew McRae, Arlo Technologies CEO, whose tech savvy could supercharge innovation and growth strategies, per StocksToTrade analysis. Shares dipped 1.6 percent initially on news of Pattern Groups acquisition of ROI Hunter, expanding AI ads to Snapchat, though they later surged 4.89 percent on positive COO guidance amid ongoing losses like a 103 million dollar net hit. Investors are buzzing about long-term ad revenue upside despite rocky finances.

Marketing wins lit up Snapchat for Business success stories on December 24, with Roborock crushing it via AR Lenses and Snap Ads for their Saros Z70 robot vacuum launch, spiking brand recall and conversions. Other hits included Uber Eats hitting 3.7 million in a day, Garnier targeting guys with AR beauty cams, and iGaming firm BugsyEmpire scaling to 4 million in client spend through indie partners.

No fresh public appearances or exec spotlights popped, and social chatter stayed quiet on verified channels. Snap dodged the US welfare SNAP payment noise those were routine food aid disbursements, unrelated to the app. With AI pushes and board muscle, Snapchat eyes 2026 dominance among young users, but profitability remains the hot gossip. Word count 312.

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