This Young Solo Dev Built a Steam Hit in 4 Months

This is a conversation with @zoroarts8930, a young solo dev who managed to land an indie hit with his co-op game Paddle Paddle Paddle. We talk about that success, how to potentially replicate it and also about the role of luck.

Links to my Guest

➤ YouTube Channel: @zoroarts8930

➤ Paddle Paddle Paddle on Steam: https://store.steampowered.com/app/3570070/Paddle_Paddle_Paddle/

➤ Makis Adventure on Steam: https://store.steampowered.com/app/1843110/Makis_Adventure/

➤ Rogue Jungle on Steam: https://store.steampowered.com/app/2352850/Rogue_Jungle/

Listen to the podcast on the go (Spotify, Apple Podcasts, etc.):

➤ https://tyrollerjonas.podbean.com/

0:00 - Intro

1:09 - Path Into Game Dev

4:49 - Maki’s Adventure Postmortem

9:15 - Building a Level Editor

15:40 - From Rogue Jungle to Paddle Paddle

17:59 - 3-Hour Prototype and Viral Validation

20:21 - Two-Week Demo, Streamers, and Early Momentum

21:39 - Publisher Deal, IGN Feature, and Wishlist Velocity

24:00 - Shipping in 4 Months; Reviews and Netcode

25:21 - Graphics vs Gameplay: Stylized Jank

26:54 - Capsule Art and Voice-Over Trailer That Converted

28:46 - Playtesting and Bug-Free Launch

30:58 - Handling Hate and Prioritizing Fun

33:13 - Networking: Photon Fusion, Shared Boat, Prediction

39:24 - Passion vs Business: Making Games for a Living

41:57 - Balancing Heart and Market

48:45 - Future Plans: Small Games and a 3D Sequel

49:50 - Sales Momentum, Regions, and a Major Update

51:44 - Working With Assemble and Filtering Spam

54:20 - Pitching Devolver, Publisher vs Self-Funding

56:23 - Investing in Audio: Composer Plans, Budget, and Impact

59:28 - Influences: Pokémon OST; Learning From Others

01:07:24 - Can You Repeat a Hit?

01:11:14 - Luck: How Much It Matters and How to Reduce It

01:18:43 - Early Flops, Iteration, Strong Steam Pages, and Being First

01:22:25 - Launch Day: Hitting Publish, Friday Strategy, and Early Sales

01:27:03 - When the Right Game Markets Itself + Next Steps

01:31:20 - Rogue Jungle

01:39:52 - Outro

My game "Thronefall":

➤ Steam: https://store.steampowered.com/app/2239150/Thronefall/

➤ Discord: https://discord.gg/gVYctptyg8

➤ Nintendo Switch: https://www.nintendo.com/en-gb/Games/Nintendo-Switch-download-software/Thronefall-2669627.html#Overview

My game "Will You Snail":

➤ Play Will You Snail on Steam: https://store.steampowered.com/app/1115050/Will_You_Snail/

➤ Join the Will You Snail Discord: https://discord.gg/G3mRDrK

For the game developers among you:

➤ Join our creative game dev community on Discord: https://discord.gg/Ye6zzfQ