Getting Smart About CDPs and First-Party Data (with Cory Munchbach)
To navigate the growing complexity of digital marketing and the rising importance of first-party data, marketers are deepening their tech stacks. In particular, more brands are considering investing i...
28 Helmi 202347min
How to Build a Digital Marketing Strategy That Lasts (with Vera Shafiq)
This recent era of uncertainty leaves little room for marketers who inadvertently hinder lifetime customer value. In this month's episode, Vera Shafiq, VP of Digital Strategy at Location 3, explores h...
26 Tammi 202331min
Are You Ready to Take Programmatic In-House? (with Raashee Gupta Erry)
Nearly a decade after its debut, programmatic in-housing is having a moment. Many brands and agencies that buy programmatic media are expressing a renewed interest in bringing those capabilities in-ho...
29 Maalis 202233min
Keeping up with Cannabis Advertising (with Sam Hollander)
Marketers in the cannabis space face a host of unique challenges. From navigating advertising regulations, to reframing stigmas, to understanding under-researched audience segments, the opportunities ...
23 Helmi 202240min
Finding Mentorship in AdTech (with Matt Barash)
Finding a mentor is difficult in any industry, but the adtech world poses its own unique set of challenges for those seeking guidance in an ever-evolving field. Renowned adtech sales leader, executive...
26 Tammi 202254min
How to Thrive as a Programmatic Consultant
After years of working at agencies in the digital media industry, Helene Parker decided to forge her own path and build a programmatic consultancy in 2019. In the few years since she became an entrepr...
20 Joulu 202141min
Creating Inclusive Workplaces (with Corean Canty)
The adtech industry has been working through a 'Great Resignation' this year as marketing professionals leave their current positions and seek new ones that better cater to a diverse array of inclusiv...
15 Syys 202136min
Test Cookieless Targeting...Now! (with Angelina Eng)
Even with Google's recent decision to delay the retirement of third party cookies in Chrome until 2023, the loss of numerous longstanding ad identifiers still looms large. While brands and advertisers...
28 Kesä 202143min
