Real-world examples of cognitive biases
Nudge2 Helmi

Real-world examples of cognitive biases

Most of us are completely oblivious to the cognitive biases that dictate how we live our lives. Today, with Tom Bowden-Green and Luan Wise, we cover seven cognitive biases that all of us fall for. --- Tom and Luan’s book: https://amzn.to/49aZnh3 Unlock the Nudge Vaults: https://www.nudgepodcast.com/vaults See Agent Spark in action at ⁠gwi.com/spark⁠ Join 10,428 readers of my newsletter: https://www.nudgepodcast.com/mailing-list Connect on LinkedIn: https://www.linkedin.com/in/phill-agnew/ --- Today’s sources: Chambers, J. R. (2008). Explaining false uniqueness: Why we are both better and worse than others. Social and Personality Psychology Compass, 2(2), 878–894. Dunning, D. (2011). The Dunning–Kruger effect: On being ignorant of one’s own ignorance. In Advances in experimental social psychology (Vol. 44, pp. 247–296). Academic Press. Einhorn, H. J., & Hogarth, R. M. (1978). Confidence in judgment: Persistence of the illusion of validity. Psychological Review, 85(5), 395–416. Helmreich, R., Aronson, E., & LeFan, J. (1970). To err is humanizing sometimes: Effects of self-esteem, competence, and a pratfall on interpersonal attraction. Journal of Personality and Social Psychology, 16(2), 259–264. Koskie, M. M., & Locander, W. B. (2023). Cool brands and hot attachments: Their effect on consumers’ willingness to pay more. European Journal of Marketing, 57(4), 905–929. Pronin, E., Lin, D. Y., & Ross, L. (2002). The bias blind spot: Perceptions of bias in self versus others. Personality and Social Psychology Bulletin, 28(3), 369–381. Van Hoorens, V. (1993). Self-enhancement and superiority biases in social comparison. European Review of Social Psychology, 4, 113–139. White, G. L., Fishbein, M., & Rutstein, R. C. (1981). Passionate love and the misattribution of arousal. Journal of Personality and Social Psychology, 41(1), 56–62.

Jaksot(284)

Will Guidara: “Here’s how I built the world’s #1 restaurant"

Will Guidara: “Here’s how I built the world’s #1 restaurant"

Will Guidara is the co-founder and restaurateur behind the world’s best restaurant.  But Will’s not a standard restaurateur. He didn’t just focus on creating the best food.  He used psychology and b...

16 Maalis 35min

Can this “magic” number change your behaviour?

Can this “magic” number change your behaviour?

Do nine-ending prices really work?  Will £9.99 sell more than £10.00? Can it be used for high-quality products? What about hedonic products? Can it be used on speed limits?  For years this debate ha...

9 Maalis 25min

Are we all just status-seeking monkeys?

Are we all just status-seeking monkeys?

Today on Nudge, Professor Katie Slocombe shares how chimpanzees handle power, build alliances, and jostle for status in their troop. It’s the first time on Nudge that we’ve looked at the primate root...

2 Maalis 30min

“These two words increased sales by 18%.” Robert Cialdini

“These two words increased sales by 18%.” Robert Cialdini

16 years ago a chain of Chinese restaurants wanted to increase sales without changing the price.  They didn’t change the product.  The service.  The chef.  The food.  Instead, they changed two wo...

23 Helmi 24min

When you can’t stop seeing the thing you’ve just discovered

When you can’t stop seeing the thing you’ve just discovered

I watched Home Alone and suddenly started hearing the theme tune everywhere.  I thought I was going insane.  But Tom Bowden-Green and Luan Wise explained that I actually fell for a fairly well-known...

16 Helmi 26min

The Psych-Trick Behind One of the Decade’s Fastest Growing Orgs

The Psych-Trick Behind One of the Decade’s Fastest Growing Orgs

HelloFresh is one of the fastest-growing companies of the past 20 years.  And it’s down to one, relatively simple behavioural science tactic.  --- Subscribe to the Nudge Vaults: https://www.nudgepo...

9 Helmi 26min

“This common pricing strategy is completely wrong!” Robert Cialdini

“This common pricing strategy is completely wrong!” Robert Cialdini

“Say you’ve calculated your price and it comes out at £120,121.  Most would round it down to £120,000.  That’s completely wrong.”  That’s what Robert Cialdini told me on the latest episode of Nudge...

26 Tammi 27min

Suosittua kategoriassa Liike-elämä ja talous

sijotuskasti
mimmit-sijoittaa
rss-rahapodi
psykopodiaa-podcast
rss-rahamania
rss-seuraava-potilas
pomojen-suusta
taloudellinen-mielenrauha
ostan-asuntoja-podcast
rss-lahtijat
rss-20-30-40-podcast
rahapuhetta
rss-sisalto-kuntoon
herrasmieshakkerit
rss-bisnesta-bebeja
rss-karon-grilli
rss-draivi
juristipodi
rss-inspiroivat-naiset
rss-siksi-viestinta