When Margins Disappear | Chris Malta's EBiz Insider Podcast

I got an email this week from an SEO expert telling me that keywords don't work anymore. Apparently we've entered a brave new era called Entity SEO. Google understands concepts now, not words. Everyth...

25 Helmi 4min

There's a number sitting in your inventory right now that's telling you exactly when your business is going to implode, and you're not looking at it. It's not your sales count. It's not your traffic. ...

24 Helmi 6min

Free shipping is the participation trophy of ecommerce. Everybody thinks they need it because everybody else has it, so they slap "free shipping" on everything and wonder why their profit margins look...

23 Helmi 6min

Most sellers spend their entire lives obsessing over the wrong people. They're watching the big players, copying their moves, and wondering why nothing works. Meanwhile, the actual threat is three ste...

19 Helmi 6min

Return fraud is the business equivalent of getting punched in the face and then having to apologize for bleeding on someone's fist. You ship a product, the customer uses it, wears it, breaks it, or ju...

18 Helmi 7min

Online seller Facebook groups are where ambition goes to die slowly while everyone watches and nods in agreement. You'd think a community of people trying to do the same thing would be helpful, but in...

17 Helmi 5min

At some point, every stuck seller has the same bright idea. Maybe I just need to work harder. This thought has powered more doomed businesses than bad suppliers, bad advice, and bad timing combined.

10 Helmi 4min

Most product failures have nothing to do with the product itself. They fail because of how the product was chosen. And blaming the idea is way more comfortable than admitting the decision process was ...

8 Helmi 4min