CrowdStrike: All Systems Down | Digital Dominos | 2

CrowdStrike: All Systems Down | Digital Dominos | 2

When CrowdStrike's faulty software update shuts down airports, hospitals and TV networks around the globe, they face intense backlash from the public. The world is forced to reckon with a terrifying new reality. As our systems become more interconnected, and reliant on just a handful of big tech companies, they also become more vulnerable to a single point of failure.

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Ozempic Wars | The Hundred-Year Duel | 1

Ozempic Wars | The Hundred-Year Duel | 1

When pharmaceutical giant Novo Nordisk developed a new medication for type 2 diabetes, they noticed that a welcome side effect was a small amount of weight loss. They had no idea that their new diabet...

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Gap's Revival | Better in Navy?  | 3

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The “Better in Denim” ad campaign put Gap back on the map for Gen Z — but are viral ads enough to fuel a comeback? Jordyn Holman of the New York Times breaks down how Gap CEO Richard Dickson is taking...

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Gap's Revival | Back in Blue | 2

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It’s late 2023, and Gap’s new CEO Richard Dickson is trying to revive the brand’s fading fortunes. Dickson is the man who rescued Barbie from cultural irrelevance and turned her into a blockbuster mov...

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Gap's Revival | Faded Khakis | 1

Gap's Revival | Faded Khakis | 1

It’s 2016, and a fire is ripping through a Gap distribution center in Fishkill, New York. When the smoke clears, thousands of Gap T-shirts, khakis, and jeans are reduced to ash. But one analyst sees g...

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How Lululemon Won Athleisure | Mirror, Mirror | 2

How Lululemon Won Athleisure | Mirror, Mirror | 2

It's the 2010s, and the athleisure market has exploded. As Lululemon has grown into one of the world's biggest athletic wear companies, brands like Nike and Adidas want a piece of the pie—and new, sma...

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How Lululemon Won Athleisure | Child's Pose | 1

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In the late 90s, Canadian entrepreneur Chip Wilson identified a new market emerging in North America: young women taking on yoga as a hobby. Wilson recognized that athletic wear for yoga didn’t exist,...

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The Rise and Fall of Peloton | Pedal On | 3

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Peloton’s pandemic hype and sales have died down and now, the company must determine what’s next. Lauren Thomas of the Wall Street Journal talks to us about what it’ll take for Peloton to continue as ...

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The Rise and Fall of Peloton | Maximum Effort | 2

The Rise and Fall of Peloton | Maximum Effort | 2

As the Covid-19 pandemic rages, Peloton’s stock surges and the company scrambles to keep up with the new demand for its products. They pour millions of dollars into increasing production and cutting d...

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