Crafting Product Marketing That Actually Lands with Customers | Michael Rothschild
Zero to One: Product Journeys5 Helmi

Crafting Product Marketing That Actually Lands with Customers | Michael Rothschild

Product marketing sits at the intersection of product, sales, and growth, but it’s often misunderstood or treated as an afterthought.


In this episode, I’m joined by Michael Rothschild, a product marketing leader who’s spent his career translating deeply technical products into stories that actually land with customers.


We go deep on what product marketing really exists to solve, and where teams tend to get it wrong.


We cover:

  • How product marketing differs from traditional marketing, and why the distinction matters

  • What it really means to turn complex products into clear, customer-first narratives

  • Lessons Michael carried over from teaching into product marketing leadership

  • How product marketing should scale from early-stage companies to large enterprises

  • Where launches, messaging shifts, and rebrands often break down

  • How to position highly technical products for C-suite buyers without losing substance

  • What product marketing should measure beyond pipeline and dashboards

  • The role product marketing plays in making acquisitions actually work


If you’ve ever wondered how great products get misunderstood, or how teams can bridge the gap between what they build and how it’s perceived, this episode will be an interesting listen!

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