HOW TO: Establish a Dynamic Artist/Manager Partnership (w/ Annika Rose & Alice Dabell)

This week, we’re joined by singer/songwriter Annika Rose and her manager Alice Dabell for a rare conversation about what it looks like to grow alongside your management as an artist. Their decade-long partnership is a truly remarkable example of trust, evolution, and shared vision—one that began when Alice first discovered Annika through a now-mythical music video cover of Foo Fighters’ “The Pretender” (seriously, we’ve scoured the internet… if you have it, please send asap).

Annika’s early career saw her signing to the Simon Cowell / Louis Tomlinson imprint, followed by years of label deals, hard lessons, and major growth. Now, ten years later, Annika and Alice are fully independent—and happier than ever. Much of this episode unpacks what they’ve learned along the way, and just as importantly, what they’ve had to unlearn in order to build something sustainable on their own terms.

From Alice’s perspective, we dig into how she approaches artist marketing in an increasingly congested digital landscape, and her push toward a more three-dimensional strategy. Both Annika and Alice agree: marketing shouldn’t be an afterthought—it should be treated as part of the art project itself.

On Annika’s side, we talk candidly about personal accountability, why artists need to stop blaming external forces for stalled progress, and how intention changes everything. We also break down the marketing strategy behind Annika’s recent singles “TAKE OFF” and “I’M GOOD. I’M GREAT,” exploring how community-building, calculated rollouts, and a sense of exclusivity—particularly through print media—have fueled both the music’s success and a deeply engaged fanbase.

TAKE OFF Music Video

I'M GOOD. I'M GREAT Music Video

Annika's Instagram

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HOW TO: Get Out of Your Own Way and BE FUNNY! (w/ Kenzie Gross)

This week, actor/comedian/musician Kenzie Gross joins us to talk about growing up in a sports family, where constant competition and a full plate of extracurriculars instilled a strong work ethic in h...

18 Elo 1h 16min

HOW TO: Build an Internet Sketch Group (w/ Josh Carone of 2bd2bth)

This week, we talk with Josh Carone of 2bd2bth! We discuss how a conversation with fellow creator and friend Milky Tran was the catalyst for Josh and his comedy partner Jenny to start the group, and t...

11 Elo 1h 18min

HOW TO: Experience THE ROOM Through a New Lens (w/ Josh Folan, Jonathan Mann, and Ted Garvey)

Some movies become cult classics. THE ROOM became a phenomenon. This week, we're joined by Josh Folan, Jonathan Mann, and Ted Garvey, the filmmaking team behind the animated documentary ROOM TONE: THE...

4 Elo 1h 20min

HOW TO: Come of Age Through Film (w/ Parker Fenady)

This week, we're joined by writer/director Parker Fenady (2x 50/50 Alum). Parker reflects on growing up around the film industry while still forging her own creative identity, the pivotal feedback fro...

28 Heinä 1h 5min

HOW TO: Find Your Fear (w/ Nolan Lampson)

Fear has always fascinated Nolan Lampson. This week on the 50/50 Podcast, Nolan joins us to unpack his lifelong love of horror—from sneaking scary movies while his parents were away to discovering why...

21 Heinä 1h 16min

HOW TO: Fail Upwards in Comedy (w/ Johnny Marx)

This week, actor/comedian Johnny Marx returns to the pod one year after his first appearance, and a lot has changed. We catch up on the first anniversary of LINDA, the monthly comedy show he co-hosts ...

14 Heinä 1h 1min

HOW TO: Find Your Creative Family (w/ Nathan Xia)

This week, we're joined by filmmaker, actor, and singer/songwriter Nathan Xia, who we got to know through his short FLAVOR OF THE MONTH, which was an Official Selection of our 50/50 Comedy Fest in May...

7 Heinä 1h 8min

(RE-RELEASE) HOW TO: Find Your Center Between Competing Passions (w/ Alaman Diadhiou)

This week, it's a 50/50 re-release! We harken back to Episode 18 of the pod, where we welcomed our bud Alaman Diadhiou (actor/singer/dancer) on the pod. Just a couple days ago, Alaman wrapped a succes...

30 Kesä 1h 21min