Bríet Ísis Elfar – Interview with Iceland’s Fearless Pop Visionary

Bríet Ísis Elfar is not just one of Iceland’s biggest music stars. She’s an artist who embodies fearlessness, authenticity, and constant reinvention. Her breakout English-language single In Too Deep in 2018 introduced her sultry, soulful voice to the world, but it was her 2020 album Kveðja, Bríet that catapulted her to national stardom. She won “Album of the Year” and cemented herself as one of the country’s most influential female musicians.

Big Conversations in the Coziest Setting with Center Hotels

This interview is part of my In Bed With series, created in partnership with Center Hotels. Each conversation is recorded right in a bed at one of Center Hotels’ nine locations in downtown Reykjavík—keeping things cozy, relaxed, and a little unconventional. If you’re planning a stay in the city, you can use my code ATI25 to save 25% off at any Center Hotels location in Reykjavík.

Bríet’s Artistic & Spiritual Upbringing

Born in Reykjavík in 1999, Bríet grew up in a uniquely creative and spiritual household. Her father, Benedikt Elfar, taught her guitar and nurtured her love of jazz, while her mother, Ásrún Laila Awad, led sweat-lodge ceremonies infused with mantra chanting and deep emotional connection.

Raised in this world of music, ritual, and radical openness, Bríet developed both resilience and a powerful sense of self.

https://www.youtube.com/watch?v=zFeYJr4JdIk

From Jazz Bars to Center Stage

From singing jazz in Reykjavík restaurants for a hamburger and 5,000 krónur, to debuting her original work on the stage of Sónar Reykjavík, Bríet’s journey has been anything but ordinary. She’s unapologetically experimental, whether making plastic “glass” dresses with her longtime fashion collaborator, diving into collaborative projects like 1000 orð with rapper Birnir, or writing songs that transform heartbreak into catharsis.

Bríet’s Radical Honesty as a Creative Force

Known for her raw honesty, she has openly shared struggles with belonging, heartbreak, and personal growth. Yet through it all, her guiding philosophy remains simple: don’t take life too seriously, embrace failure, and always follow the intuition of the heart.

At a Turning Point, Always Becoming

Today, Bríet stands at a new turning point—after years of acclaim, collaborations with major Icelandic artists like Ásgeir Trausti and Friðrik Dór, and millions of streams worldwide, she continues to chase the unknown.

Whether sitting next to global icons in Tokyo or returning to her roots in a sweat lodge in Iceland, Bríet carries a rare ability to turn both joy and pain into beauty.

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Thanks for listening. Þakka þér kærlega fyrir að hlusta og sjáumst fljótega.