Citations Needed3 Helmi 2021

Episode 130: 'Heartland,' 'Middle America,' and US Media's Vaguely Nostalgic, Racialized Code for White Grievance

"We need a president whose vision was shaped by the American Heartland rather than the ineffective Washington politics," declares presidential candidate Pete Buttigieg. "AOC Kills Jobs Middle America Would Love to Have," proclaims The Washington Examiner. Amy Klobuchar insists she's a "voice from the heartland," while The Washington Post's Jennifer Rubin tells us, "[Bernie Sanders] is not going to sell in Middle America. You have to WIN Middle America."

Everywhere we turn in American political discourse, the terms "Heartland" and "Middle America" are thrown around as shorthand for "everyday" men and women somewhere between the Atlantic Ocean to the East, Pacific to the West--homespun people who are supposedly insufficiently represented in media and Beltway circles. Those evoking their status presumably are interjecting these true Americans otherwise overlooked needs into the conversation.

But terms like "Heartland" and "Middle America" are not benign or organic terms that emerged from the natural course of sociological explanation, they are deliberate political PR products of the 1960s, emerging in parallel with a shift from explicit racism into coded racism. Their primary function is to express a deference to and centering of whiteness as a post-civil rights political project.

On this episode, we explore the origins of the terms "Middle America" and "Heartland," what they mask and reveal, why they're still used today and how conversations about "whiteness" as a political ideology would benefit greatly from clarity, rather than relying on code words to vaguely allude to the subject of political "whiteness," while still trying to obfuscate it.

Our guest is Professor Kristin Hoganson of the University of Illinois.

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Ep 240: How the Media's "Burden," the "Straining Resources" Framing Manufactures the Expendable Other

In this episode, we discuss the ideological work done by our media's default frame of immigrants, poor seniors, homeless people, and those with disabilities as "burdens" and "strains" on our limited r...

8 Heinä 1h 34min

News Brief: Despite 9-Figure Infusion from Silicon Valley, Abundance Still Seeks Popular Support

In this news brief, we catch up with Dylan Gyauch-Lewis, senior researcher at the Revolving Door Project, to discuss Abundance's PR problems, why this latest neoliberalism rebrand isn't catching on an...

1 Heinä 38min

News Brief: The ADL's Bogus Origin Story and Its Rise as Ideological Enforcer for Empire and Israel

In this News Brief, we talk with Emmaia Gelman, author of The Anti-Defamation League and the Racial State, about how––despite posing a civil rights org––the ADL functions as defender of colonialism an...

24 Kesä 42min

Episode 239: The Vague, Capital-Serving Co-Optation of "Affordability" Politics

In this episode, we detail the long history of generic "affordability" discourse and how, post-Mamdani, it's become the go-to establishment buzzword justifying tax breaks for developers, deregulation,...

17 Kesä 1h 20min

News Brief: The Call to Boycott—and Delegitimize—the New York Times

In this News Brief, we talk with Chris Mills Rodrigo from Writers Against The War On Gaza about their campaign to boycott the New York Times and remove the "paper of record" from its pedestal of alleg...

28 Touko 40min

Episode 238: The Fictional, Racist, Paranoia-Sowing "Sleeper Cell" Media Construction

In this episode, we detail the vague, baseless racism-sowing media coverage and pop culture obsession with so-called "sleeper cells," a construction that has consumed post-9/11 America but suffers fro...

20 Touko 1h 30min

Live Show: 'How to Sell a Genocide' Book Talk at The Word Is Change Bookstore in Brooklyn, NY

This is a live recording between Nima and Adam at the Word is Change Bookstore May 7, 2026. In this conversation, we discuss key findings that can be found in Adam's new book, How to Sell a Genocide: ...

13 Touko 1h 3min

News Brief: "Peak TV," Streamer Studio Accounting Gimmicks, and the Precarity of Hollywood Labor

In this News Brief, we talk with Miranda Banks and Kate Fortmueller, authors of the new book Boom to Bust: How Streaming Broke Hollywood Workers, about rising inequality and precarity in Hollywood, st...

6 Touko 47min