392 More Leads Won't Fix Your Funnel

392 More Leads Won't Fix Your Funnel

A packed inbox can still mean you're doing it wrong if you don't have filters that protect your time and your margins. Nick and Tyler break down how to define your ideal client, build real hurdles into your intake, and stop making fear-based decisions that drag your business backwards.

Show Notes:
00:00 Intro & surprise dog
01:00 Busy inbox, bad pipeline
07:00 Quality leads vs volume
18:00 Stop chasing random inquiries
27:00 Undercharging for the portfolio
37:00 You're not built for that job yet
49:00 Content strategy = lead strategy
01:02:01 Hurdles that self-qualify
01:12:03 Wrap & IBS event plug

Video Version:
https://youtu.be/BcgvPu5PzoA

Partners:

Andersen Windows

Harnish Workwear

Use code H1025 and get 10% off their H-label gear

The Modern Craftsman:

linktr.ee/moderncraftsmanpodcast

Find Our Hosts:

Nick Schiffer

Tyler Grace

Podcast Produced By:

Motif Media

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Jaksot(594)

#416 Nick And Tyler Walk Through 45WO & The Reality of Building A Home without Compromise

#416 Nick And Tyler Walk Through 45WO & The Reality of Building A Home without Compromise

This house looks calm. Precise. Almost effortless. Behind that simplicity is an enormous amount of coordination, fabrication, experimentation, and restraint. Nick and Tyler walk the completed home fro...

31 Elo 45min

415 Custom Residential Building Doesn't Have To Mean Expensive

415 Custom Residential Building Doesn't Have To Mean Expensive

Nick and Tyler sit down with Architect David Hornstein to talk about what has been lost as residential construction has become more specialized, more layered, and more expensive. Drawing from decades ...

24 Elo 1h 19min

414 Who Should Carry The Cash Burden In Residential Construction? with Shane Durkin

414 Who Should Carry The Cash Burden In Residential Construction? with Shane Durkin

Nick and Tyler bring Shane Durkin back, with Brad Leavitt joining the conversation, to challenge one of construction's most persistent problems: how project money moves and who should actually carry t...

17 Elo 1h 29min

413 The Five Systems Every Construction Company Needs

413 The Five Systems Every Construction Company Needs

Most builders start by taking every job, doing everything themselves, and figuring out the business after the work is already underway. Nick & Tyler pull together the five systems that helped them mov...

9 Elo 41min

Offcut 412: Why Builders Keep Going When the Job Should Stop

Offcut 412: Why Builders Keep Going When the Job Should Stop

A job can turn into a completely different house when major design changes arrive after framing starts. Charles Ochello, Nick, and Tyler talk about the pressure to keep moving, the cost of avoiding a ...

6 Elo 8min

412 Why Starting Over Can Be Worth the Risk with Charles Ochello

412 Why Starting Over Can Be Worth the Risk with Charles Ochello

Charles Ochello walked away from emergency medicine to build luxury homes in Park City. He talks about the financial runway, the insecurity of starting over, and how lessons from the ER shaped the way...

2 Elo 1h 30min

Offcut 411: The Real Midlife Crisis Is Giving Up

Offcut 411: The Real Midlife Crisis Is Giving Up

A midlife crisis might not be losing control. It might be reaching a dead end, quitting on creativity, and deciding there's no better version of yourself left to build. Mark D. Williams talks about ri...

30 Heinä 12min

411 The Risk of Building What You Believe In with Mark D. Williams

411 The Risk of Building What You Believe In with Mark D. Williams

Everybody wants to build the project they believe in, right up until the risk gets real. This episode gets into what it looks like to take a swing on a house that does more than one job, why Mark D. W...

26 Heinä 1h 16min

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