Freedom From Ordinary: Brompton Folding Bikes Take on America
Supercool6 Elo 2025

Freedom From Ordinary: Brompton Folding Bikes Take on America

For fifty years, Brompton has been the most iconic name in urban cycling. Engineered and made in London, beloved by city riders, and still unrivaled in how fast it folds and how good it feels to ride.

But in the U.S., where biking is still mostly recreational and folding bikes barely register, the brand faces a different challenge: how to scale a joy-filled, performance-driven mobility tool in a market that doesn’t know it needs it.

Juliet Scott-Croxford, President of the Americas, is modernizing everything around the fold—retail, product, e-commerce, community—while keeping the company’s elite dealer network close.

This is how a legacy brand retains its stature while accelerating growth—by evolving everything but the reason people love it. And why joy might be the most underrated climate signal of all.


Show Notes

Guest: Juliet Scott-Croxford, President of the Americas

Company: Brompton

For more Supercool climate solutions now scaling, subscribe or follow the podcast, plus our:

* Weekly Newsletter

* YouTube Channel

* Supercool on LinkedIn and Instagram

Jaksot(93)

The Largest Private Recycling Company in America Just Showed Up

The Largest Private Recycling Company in America Just Showed Up

Ron Gonen built the largest privately held recycling and composting company in America largely in secret. For five years, his team acquired family-owned recycling operations across the country. When C...

29 Huhti 43min

The Missing Renewable: Wave Power Comes Ashore

The Missing Renewable: Wave Power Comes Ashore

Sign up for Johnson Controls' Free Webinar: Optimizing Lifecycle Value Webinar--The ocean is an unforgiving place to put a machine. That’s why wave energy has remained one of the most promising — and ...

22 Huhti 39min

The House That Rice Built: Modern Mill’s Breakthrough Building Material

The House That Rice Built: Modern Mill’s Breakthrough Building Material

Sign up for Johnson Controls' Free Webinar: Optimizing Lifecycle Value Webinar-- It’s one thing to invent a better, more sustainable building material. It’s another to get builders, dealers, and contr...

15 Huhti 45min

AI Mapping & 3D-Printed Reefs: Coastal Climate Adaptation Gets Its Tech Stack

AI Mapping & 3D-Printed Reefs: Coastal Climate Adaptation Gets Its Tech Stack

Sign up for Risk and Resilience — Designing for a Changing World, a Johnson Controls fireside chat at 1pm EST today featuring Ralph DiNola, founder of Building Insights Group and former CEO of New Bui...

8 Huhti 43min

Don’t Talk About Climate: How to Scale a Climate Company

Don’t Talk About Climate: How to Scale a Climate Company

Every climate company that scales knows the secret: they don’t sell climate. In this solo episode of Supercool, host Josh Dorfman shares one of the clearest lessons from nearly two years of conversati...

1 Huhti 11min

The $1.9 Trillion Opportunity in Circular Retail

The $1.9 Trillion Opportunity in Circular Retail

If the circular economy is ever going to become just “the economy,” it will need infrastructure. In this episode, Josh talks with Rich Amsinger, co-founder of Manymoons and The Many Company, about bui...

25 Maalis 47min

Passive House: All The Lifestyle Gain, None of the Environmental Pain

Passive House: All The Lifestyle Gain, None of the Environmental Pain

Most architects don't tell you your home could be nearly silent, filter every breath of air, and run almost without heat. Not because it's impossible. Because they don't know how to build it.Michael I...

18 Maalis 51min

Fun: Why Sustainability Needs It And How To Have It At Work

Fun: Why Sustainability Needs It And How To Have It At Work

Nobody wants to be policed. Not even sustainability advocates.Charlie Sellars has spent six years as a Director of Sustainability at Microsoft. He's the author of What We Can Do: A Climate Optimist's ...

11 Maalis 44min

Suosittua kategoriassa Liike-elämä ja talous

sijotuskasti
mimmit-sijoittaa
rss-rahapodi
psykopodiaa-podcast
hyva-paha-johtaminen
rss-oivalluksia-rahasta-elamasta
rss-rahamania
inderespodi
rss-lahtijat
ostan-asuntoja-podcast
rahapuhetta
oppimisen-psykologia
lakicast
rss-bisnesta-bebeja
rss-sisalto-kuntoon
rss-inderes
leadcast
mihin-sita-saastais
rss-rikasta-elamaa
rss-40-ajatusta-aanesta