Fame Under Fire: The Tupac Murder Trial9 Helmi

When It Hits the Fan x Fame Under Fire

Reputations supposedly take years to build and seconds to destroy. But what if that's no longer the case?

What if the normal rules about earning - and keeping - a reputation simply don't apply any more.

This week, David Yelland is joined by Anoushka Mutanda-Dougherty, from the BBC podcast Fame Under Fire. Together, they venture into some distinctly dubious corners of the internet to see how public opinion is really being shaped.

Examining the trial of rapper Diddy, they explain how he may have actually benefitted from the wild accusations being made about him on social media before the case came to court - and how his PR team realised they could capitalise on the fact he was being portrayed as the Devil.

On the extended edition on BBC Sounds, David and Anoushka look at how the PR world might want to take some tips from Candace Owens - however unpalatable that may seem.

The right-wing influencer promotes conspiracy theories and has repeatedly made claims about Brigitte Macron being born a male. The Macrons have filed a defamation lawsuit against her.

But Candace Owens has millions of followers and arguably influences more people than many newspapers, news channels or politicians. It's why Anoushka describes her as a 'personal PR powerhouse' - and explains that whatever you think of her, the way she spreads her message should be closely examined - and followed.

Producer: Duncan Middleton Editor: Sarah Teasdale Executive Producer: Eve Streeter Music by Eclectic Sounds A Raconteur Studios production for BBC Radio 4

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Tupac: The Trial Wrap-up

The Tupac murder trial is over. Anoushka Mutanda-Dougherty and Fame Under Fire’s resident trial attorney Shaun Kent look back at the evidence, arguments, and courtroom moments that led to Duane "Keffe...

3 Syys 25min

Tupac: Day 10 - Keffe D Verdict

Duane "Keffe D" Davis has been found guilty of first-degree murder with a deadly weapon for the killing of Tupac Shakur, almost 30 years after the rapper was shot in Las Vegas.Jurors returned the verd...

1 Syys 17min

Tupac: Day 9 - Two White Cadillacs?

Was there another white Cadillac in Las Vegas on the night Tupac Shakur was shot?Two former officers testified that they saw a cream-coloured Cadillac entering and leaving Suge Knight’s property short...

28 Elo 18min

Tupac: Day 8 - Keffe’s Tupac Jail Calls

Jurors hear jail calls from Duane "Keffe D" Davis in which he makes angry allegations about Tupac Shakur and says he is not an icon.Duane “Keffe D” Davis is charged with murder and accused of orchestr...

27 Elo 8min

Tupac: Day 7 - Keffe D’s Scrapbook

Jurors hear about evidence seized during the 2023 search of Duane "Keffe D" Davis's home, including a scrapbook containing newspaper reports about Tupac Shakur's shooting and death dating back to 1996...

26 Elo 19min

Tupac: Day 6 - Courtroom Clash

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25 Elo 19min

Tupac: Day 5 - Keffe D Threat Claims

Duane "Keffe D" Davis speaks out in court, telling the judge his family is being threatened and that his home and his wife's car have been vandalised.Davis is charged with murder and accused of orches...

24 Elo 16min

Tupac: Day 4 - Diddy $1m Hit Claim

Day four of the Tupac Murder Trial hears hours of recordings in which Duane "Keffe D" Davis describes the night Tupac Shakur was shot and makes allegations involving Sean "Diddy" Combs.Duane "Keffe D"...

21 Elo 19min