Priyanka Ganjoo: Founder of Kulfi Beauty
Second Life9 Helmi

Priyanka Ganjoo: Founder of Kulfi Beauty

Priyanka Ganjoo is the founder and CEO of Kulfi Beauty, but her first job was in business consulting. She was drawn to the role because she loved working with people and solving problems, but she knew she hadn’t found her true calling yet. Her pivot into beauty came after she got her MBA. She started in corporate, managing global retail strategy for Estée Lauder, and later transitioned into the merchandising space when Ipsy hired her to run its Glam Bag program. It was there that Ganjoo learned how to create experiences with her customer in mind by personalizing packages for millions. But as a South Asian woman, she found herself underrepresented in the brands she would source for her Glam Bags. She decided to start Kulfi to honor her heritage and create space for people and her culture. A year after launching the brand, Kulfi became the first South Asian female-owned brand to be carried at Sephora.

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Elyse Myers: Writer, Comedian, and Creator

Elyse Myers: Writer, Comedian, and Creator

Elyse Myers is a content creator and comedian best known for her viral storytime videos. Before becoming a creator, she ran her own web design business. Myers’s life changed when she started making vi...

3 Marras 202549min

The Who What Wear Podcast: Nobody Wants This Costume Designer Negar Ali Kline on Portraying Authentic L.A. Style and Where to Shop the Characters’ Wardrobes

The Who What Wear Podcast: Nobody Wants This Costume Designer Negar Ali Kline on Portraying Authentic L.A. Style and Where to Shop the Characters’ Wardrobes

Negar Ali Kline is the costume designer for Netflix’s hit rom-com series Nobody Wants This, starring Kristen Bell and Adam Brody. In honor of the show’s highly anticipated season 2 release, Negar sits...

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Brynn Putnam: Founder of Mirror and Board

Brynn Putnam: Founder of Mirror and Board

Brynn Putnam is the founder of innovative tech companies Mirror and Board. Before entering the tech space, she spent her first life as a professional ballerina. In between performing with big producti...

28 Loka 202554min

The Who What Wear Podcast: WWW Parents: Cover Star and New Mom Justine Lupe Talks Feeling Primal, Nobody Wants This Season 2, and Motherhood Icks

The Who What Wear Podcast: WWW Parents: Cover Star and New Mom Justine Lupe Talks Feeling Primal, Nobody Wants This Season 2, and Motherhood Icks

Who What Wear just dropped its inaugural Parents Issue—a brand-new hub for stylish parents to find fashionable, personal, and trustworthy shopping recs. In this episode, we interview our first cover s...

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Melissa Morris: Founder of Métier

Melissa Morris: Founder of Métier

Melissa Morris is the founder of Métier, an innovative luxury handbag brand well-revered for its commitment to combining fashion and function. Before starting her own luxury brand, Morris had worked i...

20 Loka 202551min

The Who What Wear Podcast: Live From the Sulwhasoo Skin Longevity Symposium! Featuring Cosmetic Chemist Ron Robinson and Beauty Expert Michelle Lee

The Who What Wear Podcast: Live From the Sulwhasoo Skin Longevity Symposium! Featuring Cosmetic Chemist Ron Robinson and Beauty Expert Michelle Lee

This week, Who What Wear Beauty Director Erin Jahns is reporting from the Sulwhasoo Skin Longevity Symposium in New York. Sulwhasoo is a global luxury beauty brand rooted in Korean heritage and powere...

15 Loka 202523min

Jenee Naylor: Founder of HighLowLuxxe and 12PM Studios

Jenee Naylor: Founder of HighLowLuxxe and 12PM Studios

Jenee Naylor is the personality behind the beloved luxury fashion blog HighLowLuxxe and the founder of 12PM Studios. Before she became a full-time content creator, she held leadership roles at Target....

13 Loka 202550min

The Who What Wear Podcast: Fashion Month S/S 2026 Recap: Disruptive Designers, Cinematic Color Combos, and the End of Quiet Luxury

The Who What Wear Podcast: Fashion Month S/S 2026 Recap: Disruptive Designers, Cinematic Color Combos, and the End of Quiet Luxury

In this episode, Who What Wear Shopping Director Bobby Schuessler is joined by Associate Director of Special Projects Kristen Nichols and Editorial Director Lauren Eggertsen to recap fashion month. Kr...

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