Priyanka Ganjoo: Founder of Kulfi Beauty
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Priyanka Ganjoo: Founder of Kulfi Beauty

Priyanka Ganjoo is the founder and CEO of Kulfi Beauty, but her first job was in business consulting. She was drawn to the role because she loved working with people and solving problems, but she knew she hadn’t found her true calling yet. Her pivot into beauty came after she got her MBA. She started in corporate, managing global retail strategy for Estée Lauder, and later transitioned into the merchandising space when Ipsy hired her to run its Glam Bag program. It was there that Ganjoo learned how to create experiences with her customer in mind by personalizing packages for millions. But as a South Asian woman, she found herself underrepresented in the brands she would source for her Glam Bags. She decided to start Kulfi to honor her heritage and create space for people and her culture. A year after launching the brand, Kulfi became the first South Asian female-owned brand to be carried at Sephora.

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Alyssa Wasko Stein: Founder and Designer of Donni

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The Who What Wear Podcast: The 2025 Who What Wear 100 Beauty Awards

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Ann Foley is the costume designer behind the grounded and detailed wardrobes of the hit show The Last of Us. In this episode, Foley (whose extensive career also includes work on Marvel's Agents of S.H...

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