Selling Trust in a Low Trust Market: How Butler Garage Beats the "Cheapest" Shops

Selling Trust in a Low Trust Market: How Butler Garage Beats the "Cheapest" Shops

In this episode of Made It In Thailand, we sit down with a young founder who built a premium service business in Thailand during COVID. He shares what it really takes to build trust, deliver accountability, and grow a business in the Thai market as an entrepreneur.

Kei Sekiguchi, founder of Butler Garage, explains how he went from struggling to pay staff to running one of Thailand’s most trusted service businesses. We talk about customer service, leadership, hiring, and the realities of doing business in Thailand as a young business owner.

In this conversation, we cover:
– Building a business in Thailand as a foreigner
– Why accountability matters more than price
– Customer service mistakes most businesses make
– Hiring and managing staff in Thailand
– Founder mindset during hard years of growth

This podcast is for entrepreneurs, founders, and professionals interested in business, startups, and careers in Thailand.

Subscribe for founder stories and real business conversations from Thailand.

Guest Details:
Kei Sekiguchi, Butler Garage
https://www.butlergarage.com/
https://www.instagram.com/butler.garage
https://www.facebook.com/ButlerGarage/
https://www.tiktok.com/@butlergarage

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