Winter Olympics and the art of branding

Winter Olympics and the art of branding

Grab your skis, we’re heading to Milan! If the team could, they would don their Ralph Lauren official athlete kit and hit the ice, but instead, they’ll take to the mic to talk all things Olympics. In the era of social media, the games are just as much about the breakout performances as they are about the breakout personalities. Who will take to the podium for a gutsy performance in personal branding? Which companies are ripe to quickly capitalize on gold-medal glory? We’ll discuss our front-runners and outline what has worked in past Olympics.

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Jaksot(61)

OPR Podcast_06.30

OPR Podcast_06.30

Dearly beloved, we gather here today to speculate about the most anticipated wedding of the summer. While we have no confirmed or exclusive details, we can confirm that we are closely monitoring all d...

30 Kesä 21min

Can I pull you for a chat?

Can I pull you for a chat?

This week! A hot new bombshell enters the villa! And by "hot new bombshell," we mean PR wisdom, and by "villa," we mean a podcast studio. If you haven’t picked up on the lingo, we’re outlining the rep...

23 Kesä 13min

Wins in the friendlies

Wins in the friendlies

Events like the World Cup are media storms that many hope to capitalize on. But there are unexpected, unplannable windfalls that happen for companies, organizations and communities that become part of...

16 Kesä 14min

Cabin 901

Cabin 901

Do you smell the bonfire? The mosquitoes are out and nights are hot, and for some of us, that takes us right back to summer camp. This pivotal time in your youth is a massive experiment in PR, but you...

9 Kesä 20min

Swing and a miss

Swing and a miss

If you’re not a bat-sport enthusiast, you may not know that we are in the midst of the Women’s College World Series and the Road to Omaha for NCAA Baseball. While each athlete who takes the plate has ...

2 Kesä 10min

Flying off the shelves!

Flying off the shelves!

There were two types of students: those who loathed the summer reading list, and those who found themselves at the local bookstore or library the day after school let out. While we can’t say with full...

26 Touko 14min

Summertime and the livin’s easy

Summertime and the livin’s easy

Communication is about connection, and when the summer months roll around, nostalgia is a major driver. From a trip to the beloved ice cream parlor, the warm fuzzy feelings that come from a family vac...

18 Touko 11min

Big on the pig

Big on the pig

Maybe you think of music, maybe you think of Elvis, but when a lot of people think of Memphis, they think of the barbecue pit. In case you’re not from around these parts, this week is the World Champi...

12 Touko 9min

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