63. Building a Career on Curiosity with Luke Frazier

Luke Frazier, Head of Revenue at Good Agency, joins the show to discuss his unconventional path from early podcasting pioneer to marketing strategist. Starting 12 years ago when podcasting required custom-built RSS feeds and manual distribution, Luke used his show as a masterclass in building relationships and connecting with people—skills that became the foundation of his entire career. In this conversation, Luke shares why podcasting has exploded in popularity (hint: it's not about chasing millions of listeners), the tension between doing what you're capable of versus what you're called to do, and why trying to be good at everything actually robs others of using their gifts. Whether you're thinking about starting a podcast, building a business, or just trying to figure out where your unique strengths lie, Luke's journey offers practical wisdom wrapped in honest reflection.

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Visit Our Website: https://wavesbusinesscoaching.com

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YouTube: https://www.youtube.com/@wavesbusinesscoaching

Spotify: https://open.spotify.com/show/3pbBD2zFZKsq588qJOh9QW

Apple Podcasts: https://podcasts.apple.com/us/podcast/waves-business-coaching/id1714852483Visit our Website: https://wavesbusinesscoaching.com

Chapters

00:00 Introduction and Personal Background03:39 The Journey into Podcasting08:26 The Rise of Podcasting13:14 Intentionality in Podcasting14:43 Building Genuine Connections20:36 Transitioning from Business Owner to Employee30:14 The Importance of Knowing Your Strengths

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66. Win at Work Without Losing at Home with Casey Jacox

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65. It's Cool to Care: Building Cultures Where Training Actually Sticks with Jonny Holsten

Most training events are forgettable by Monday. In this episode, sales trainer and author Jonny Holsten breaks down why training fails, and what leaders actually have to do to make it stick.In this ep...

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64. The Intensity Required to Make It to the Top with Sarah Jane Cobb

Sarah Jane Cobb's path to becoming a Chick-fil-A operator wasn't linear—it was relentless. Starting as a 15-year-old team member working for gas money and a social life, Sarah went on to study broadca...

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62. Building Velocity in Your Business with Clay Vaughan

In this episode of the Waves Business Coaching Podcast, Jacob Karnes interviews Clay Vaughan, founder and CEO, about his new book "Velocity" and the framework for creating a Velocity flywheel to grow ...

27 Tammi 45min

61. How to Build a Marketing Strategy That Scales

In this episode of the Waves Business Coaching Podcast, Jacob Karnes interviews David Lillard, head of Spartan Marketing. They discuss the importance of lead generation, clarity in marketing strategie...

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60. How Great Stories Turn Sports into Something Deeper with David Cobb

In this episode of The Waves Business Coaching Podcast, host Jacob Karnes interviews David Cobb, a college sports writer for CBS Sports. They discuss David's journey in sports journalism, the evolutio...

16 Joulu 202549min

59. The Four C’s of Great Leadership with Dusty Holcomb

In this episode of the Waves Business Coaching Podcast, Jacob Karnes interviews Dusty Holcomb, founder of the Arcqus Group. Dusty shares his journey from corporate leadership to coaching, emphasizing ...

2 Joulu 202533min