Horror marketing 101 with Blumhouse CMO Karen Barragan
Blumhouse CMO Karen Barragan gives tips and tricks for Halloween marketing as well as the value of seasonal fans for expanding Blumhouses reach. She discusses the increasing mainstream attention on ho...
29 Loka 202526min
How brands can become emotionally resonant while adapting to new Gen Z behaviors, with Early Warning Services CMO Andrea Gilman
Zelle has tweaked its marketing strategy as it has looked to embrace being an emotionally resonant brand. Last month, it worked with its creative and strategic agency of record Pereira O'Dell to launc...
22 Loka 202520min
iRobot CMO on turnaround, 'Shark Tank' secrets, AI and that old Will Smith movie
Athena Kasvikis is managing iRobot amid a turnaround more than 18 months after regulators nixed its acquisition by Amazon. But she's also been an entrepreneur who led Behave Bras to success on "Shark ...
15 Loka 202524min
Digital advertising best practices with Meta CMO Alex Schultz
Meta's top marketer discusses the latest strategies digital advertisers need to know from search engines to social media. And he weighs in on agencies, automation and AI, in an industry worried about ...
8 Loka 202524min
How Spectrum Reach is redefining CTV advertising through show-level transparency
Spectrum Reach shows how having the right data can drive performance, brand safety and advertiser confidence.
6 Loka 202510min
How to balance consistency and agility, with Heaven Hill CMO Matt Blevins
How the owner of Lunazul tequila, Deep Eddy vodka and a high-end bourbon and whiskey portfolio is tapping into fast moving social media and food trends without losing sight of its roots. Blevins also ...
1 Loka 202522min
Why brands should partner with unexpected creators and vocal critics, with Blizzard Entertainment CMO Monica Austin
Creator marketing is a huge part of Blizzard Entertainment's strategy. As the developer of properties with global appeal, such as World of Warcraft, Overwatch and Diablo, it has no trouble finding fan...
24 Syys 202523min
AI search ads 101—everything marketers need to know, with Asa Hiken
Ad Age technology reporter Asa Hiken breaks down the state of AI search advertising, what ads on ChatGPT may look like, how much they'll cost and the different approaches companies including OpenAI, G...
19 Syys 202525min
