The Publisher’s Checklist: Is Your Mobile Game Ready? w/ Aysen Kıratlı, Kwalee
Pixel Papas24 Maalis 2025

The Publisher’s Checklist: Is Your Mobile Game Ready? w/ Aysen Kıratlı, Kwalee

In this engaging conversation, Milan Strba and Martin Luther speak with Aysen Kıratlı, the Senior Manager of Growth at Kwalee. Aysen shares her journey from media planning to the gaming industry, discussing her passion for mobile games and the challenges of evaluating game potential. The discussion delves into the creative processes at Kwalee, the importance of testing strategies, and the evolving landscape of mobile marketing. Aysen emphasizes the need for collaboration between teams and the significance of understanding user behavior in game marketing.Chapters00:20 Hey, Aysen! Love to have you here!05:47 Transitioning into the Gaming Industry08:27 Evaluating Game Potential Before Publishing11:29 Creative Processes in Game Marketing19:02 The Power of Diverse Perspectives in Game Development25:24 Understanding Creative Performance Across Channels31:28 Balancing Marketing and Product Development35:05 Collaboration Between Marketing and Product Teamsmobile gaming, game publishing, creative marketing, game evaluation, Kwalee, Aysen Kıratlı, gaming industry, user acquisition, game development, marketing strategies

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Jaksot(13)

Freelancers vs Agencies: What Works Best for Your Mobile Game? #podcast

Freelancers vs Agencies: What Works Best for Your Mobile Game? #podcast

In this conversation, Martin Luther and Milan Strba explore the critical decision-making process in marketing for game development, focusing on whether to hire freelancers or agencies versus building ...

12 Touko 202535min

How to keep your audience engaged? w/ Michal Prokop Grňo, CMO, Pixel Federation

How to keep your audience engaged? w/ Michal Prokop Grňo, CMO, Pixel Federation

In this conversation, Michal Prokop-Grňo, CMO of Pixel Federation, shares insights into his journey in the mobile gaming industry, the evolution of mobile marketing strategies, and the importance of b...

21 Huhti 202529min

AI vs. Artists: Theft or Evolution? w/ Boris Redli, Creative Art Lead, SuperScale

AI vs. Artists: Theft or Evolution? w/ Boris Redli, Creative Art Lead, SuperScale

In this episode of Pixel Papas, hosts Martin Luther and Milan Strba engage in a thought-provoking discussion with art director Boris Redli about the intersection of AI and artistry. They explore the i...

31 Maalis 202529min

Mobile Games Fake Ads Deep Dive… WHY?

Mobile Games Fake Ads Deep Dive… WHY?

In this conversation, Martin Luther and Milan Strba delve into the controversial topic of fake ads in mobile marketing. They explore the reasons behind the prevalence of fake ads, the balance between ...

17 Maalis 202529min

Behind the Scenes of Hero Wars Ads w/ Rau Dosymbetov, Creative Marketing Lead

Behind the Scenes of Hero Wars Ads w/ Rau Dosymbetov, Creative Marketing Lead

In this episode of Pixel Papas, Milan Strba and Martin Luther interview Rau Dosymbetov, the creative marketing lead for Nexters, discussing the intricacies of mobile game marketing, focusing on Hero W...

10 Maalis 202531min

Empires & Puzzles Match-3 Growth Insights: Unlocking UA Success w/ Maria Vilko from Small Giant Games

Empires & Puzzles Match-3 Growth Insights: Unlocking UA Success w/ Maria Vilko from Small Giant Games

In this episode of Pixel Papas, hosts Martin Luther and Milan Strba welcome creative producer Maria Vilko from Small Giant Games, a leading woman in the mobile gaming industry. The conversation explor...

3 Maalis 202525min

Mastering Brand Marketing in Mobile Games: Expectation vs. Reality! w/ Martin Woska from Triad Advertising

Mastering Brand Marketing in Mobile Games: Expectation vs. Reality! w/ Martin Woska from Triad Advertising

In this episode, Martin Luther and Milan Strba discuss with branding expert Martin Woska the critical role of branding in marketing and mobile gaming, emphasizing that every game is inherently a brand...

24 Helmi 202535min

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