#100 - The Future of Sports Re-Commerce w/ Lauren Teague (FanWagn)

#100 - The Future of Sports Re-Commerce w/ Lauren Teague (FanWagn)

What happens to all that sports gear collecting dust in your closet? From jerseys you've outgrown to championship tees that don't fit quite right anymore, the average fan has hundreds of dollars worth of merch they'll never wear again.

In this episode, host Omar Zahran sits down with Lauren Teague, founder of FanWagn, a fan-to-fan resale marketplace transforming how we buy and sell sports apparel. Lauren shares her journey from sports social media—launching the PGA Tour's first Twitter account and Facebook page in 2008—to building a sustainable recommerce platform for sports fans.

We explore why the secondhand sports apparel market is heating up, how FanWagn is keeping textile waste out of landfills while putting money back in fans' pockets, and why buying pre-loved gear might actually get you something cooler than what's on the official store rack. Lauren also opens up about the challenges of building a startup, the vision for making recommerce the norm in sports culture, and how she's looking to scale with ambassadors, investors, and team partnerships.

Whether you're a thrift shop enthusiast, sustainability-minded sports fan, or just curious about the future of fan commerce, this conversation offers a fresh perspective on how we consume and celebrate the teams we love.

Check out FanWagn below:

Buy & Resell Fan Apparel on FanWagn - Second Fan Fashion®Instagram

If you enjoyed this podcast please consider following this show on Apple Podcasts, Spotify, and YouTube. Also check out our clips on YouTube Shorts and Instagram Reels.

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Jaksot(113)

#113 - Platform Ethics & a Changing Writing Landscape w/ Matt Lombardo

#113 - Platform Ethics & a Changing Writing Landscape w/ Matt Lombardo

In this episode of Deep Cover, Omar sits down with Matt Lombardo, veteran sports journalist and founder of Between the Hashmarks. Together, they dive deep into the rapidly shifting landscape of indepe...

2 Kesä 53min

#112 - Sports and the Streaming Shuffle w/ Sophia Prieto

#112 - Sports and the Streaming Shuffle w/ Sophia Prieto

On this edition of the Deep Cover Podcast, host Omar Zahran sits down with Sophia Prieto, writer of the Substack publication Between the Sidelines, to break down the massive shifts in sports media rig...

26 Touko 1h 9min

#111 - Sports Journalism & the Influencer Era

#111 - Sports Journalism & the Influencer Era

In this episode of Deep Cover, we dive into the shifting, fragile landscape of modern sports media. From the intense debate surrounding locker room access in the WNBA to the rapid rise of player-led p...

24 Touko 25min

#110 - The Rising Anti-Thunder Sentiment w/ Brittany Stewart

#110 - The Rising Anti-Thunder Sentiment w/ Brittany Stewart

This week, I'm joined by Brittany Stewart of the Thunder Gals Podcast. We dig into what's actually driving the anti-OKC sentiment — from market bias and Shai's understated personality to the ongoing o...

8 Touko 50min

#109 - The WNBA & the Trouble With One-Size Fits All Coverage

#109 - The WNBA & the Trouble With One-Size Fits All Coverage

Welcome back to Deep Cover. This episode, I'm joined by my friend Sara Kiesler to discuss the way that the WNBA is covered. We open with the Azzi Fudd–Paige Bueckers situation in Dallas — not the goss...

3 Touko 58min

#108 - The Precedent of the New Blazers Owner w/ Aaron Bollwinkel

#108 - The Precedent of the New Blazers Owner w/ Aaron Bollwinkel

The Portland Trail Blazers have a new owner — and he's already raising red flags. Tom Dundon bought the Blazers for $4.25 billion, and within weeks the headlines were about skipped t-shirt giveaways, ...

1 Touko 1h 2min

#107 - Nike's Issues Are Deeper Than NBA Superstar Shoes

#107 - Nike's Issues Are Deeper Than NBA Superstar Shoes

A growing sentiment in sports media — amplified by Brian Windhorst and others — suggests that Nike's struggles stem from a lack of transcendent basketball stars capable of moving product. That framing...

23 Huhti 24min

#106 - The International NBA Fan Experience w/ Adam Taylor

#106 - The International NBA Fan Experience w/ Adam Taylor

On this episode of Deep Cover, Omar sits down with Celtics writer and Substack creator Adam Taylor for a wide‑ranging conversation about what it really means to love the NBA from outside the United St...

10 Huhti 1h 7min

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