How Leonie Built a Thriving Wedding & Freelance Floristry Career from a Hobby | Blended Design

In this episode of The Flower School Podcast, we sit down with Leonie Gerrity of Blended Design, an inspiring florist and entrepreneur whose journey into the wedding and events industry has grown faster than she ever imagined.

Leonie shares how she transitioned from crafting and side projects into a thriving wedding floristry and freelance career, balancing family life, a hearing impairment and the realities of running a creative business. We dive deep into freelancing in floristry, choosing the right clients, building confidence and why there’s more than one “right” path in the flower industry.

This honest conversation covers everything from

- moving from hobby to professional florist

- freelancing for wedding florists across Ireland

- building a reputation without burnout

- choosing weddings that align with your life and values

- why online floristry training opened doors she never expected

Whether you’re a beginner florist, considering freelancing or wondering how to build a sustainable wedding business without a shop, this episode is packed with real-world insight and encouragement.

🎧 Perfect for florists, creatives and anyone dreaming of working for themselves, without sacrificing family or freedom.

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