How Beer Culture, Category, and Loyalty Evolved a Decade After SABMiller (#746)

AI platforms are changing how customers discover brands.

Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you.

--------------------------------

This episode is available in audio format on the Let’s Talk Loyalty podcast and in video format on www.Loyalty.TV.

In this episode, we explore how beer culture, category dynamics, and customer loyalty have evolved in the decade following AB InBev’s acquisition of SABMiller — one of the most significant moments in the global beer industry.

Our guest is DeWet Bisschoff. He has spent more than two decades harnessing the power of business strategy, talented people, and disruptive technology. More recently, he has worked alongside AB InBev across markets and brands, with deep exposure to how loyalty, culture, and customer experience operate at global scale.

The conversation reflects on how loyalty in the beer category extends beyond products or transactions. It is shaped by heritage, local pride, shared rituals, and everyday moments of connection. As global scale and complexity increase, we explore what it takes to protect these emotional loyalty drivers while evolving operating models and customer engagement behind the scenes.

We also discuss how the beer category has changed over the past decade — from digital commerce and personalization to non-alcoholic innovation and more conscious consumption — and what these shifts mean for sustaining relevance and loyalty across generations and geographies.

This episode offers a thoughtful perspective on how global brands can evolve without losing the cultural foundations that loyalty is built on.

This episode is hosted by Nyeleti.

Show Notes:

1) DeWet Bisschoff

2) Lekker Lees

3) The Beer Monopoly

Tämä jakso on lisätty Podme-palveluun avoimen RSS-syötteen kautta eikä se ole Podmen omaa tuotantoa. Siksi jakso saattaa sisältää mainontaa.

Jaksot(786)

Beyond the Points: What Loyalty Really Means | The Nudge Lab (#785)

AI platforms are changing how customers discover brands.Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you.Sign up for their live session at loyaltyins...

2 Heinä 49min

Best of the Back Catalogue | Creating Emotional Connections That Last (#784)

30 Kesä 34min

Epsilon: Driving Commercial Change Through Gamification (#783)

This episode of Let’s Talk Loyalty and Loyalty TV is a Perfect Master Class in Gamification. We had the pleasure of talking to Mrinalini Chowdhary, Director of Strategy and Insights at EMEA Epsilon.Ep...

25 Kesä 41min

Best of the Back Catalogue | Gamification and Loyalty Innovation at Dell (#782)

23 Kesä 1h 6min

Zeta Global: Turning Loyalty Data into a Growth Engine (#781)

Zeta Global explores how organisations can unlock the full value of loyalty data and turn it into a powerful driver of customer growth, in conversation with Georgia Gkolfinopoulou and Chad S.White. De...

18 Kesä 51min