4 Types of Workers Right Now
Neil and Eric break down the viral AI 2x2 chart: dead weight, slop cannons, steady hands, and turbo brains. They explain why AI amplifies judgment, how most marketers misuse AI for content and outreach, and what actually drives revenue growth. From AI outbound testing to hiring for judgment over IQ, this episode covers real-world AI marketing strategy, specialist roles, and the future of lean teams powered by automation. Key Takeaways: AI amplifies your strengths and weaknesses Most AI marketing is low-quality content and outreach Specialists + AI beat generalists every time Chapters: (00:00) AI 2x2 Explained (01:27) AI Amplifies Intelligence (02:32) AI Marketing Use Cases (03:35) Hiring for Judgment (06:29) AI vs Human Outreach (10:06) AI IQ Growth Debate (14:18) Specialists vs Generalists

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10 Counterintuitive Marketing Truths After 3,000 Marketing School Episodes

10 Counterintuitive Marketing Truths After 3,000 Marketing School Episodes

Neil and Eric break down counterintuitive business and marketing truths that actually drive growth, revenue, and long-term success. From why free products beat ads and boring marketing wins, to how AI...

22 Tammi 25min

How To Grow Fast On X

How To Grow Fast On X

Neil and Eric break down why posting less but better is the fastest way to grow on X, reacting to a deleted Nikita Beer take on wasted reach and low quality engagement. They dive into finding your aut...

21 Tammi 20min

Companies Ignoring Claude Code Will Get Left Behind

Companies Ignoring Claude Code Will Get Left Behind

In this discussion, we explore how larger companies often face greater inertia and resistance to change, especially when it comes to AI adoption. We reference an insightful Elon Musk interview that hi...

20 Tammi 18min

How Claude Code Can Replace Your Marketing Team

How Claude Code Can Replace Your Marketing Team

Neil and Eric break down how cloud code and AI tools are reshaping marketing teams, using real examples from go to market planning, SEO, sales outreach, and internal automation. They explain why junio...

19 Tammi 22min

Most New Hires Are Dead Weight Without These Two Things

Most New Hires Are Dead Weight Without These Two Things

In this episode, hosts Neil and Eric break down why AI fluency is becoming a non negotiable skill for marketers and operators. They discuss shrinking headcount, rising revenue per employee, the return...

15 Tammi 22min

The P*rnhub Email Recap Marketing Strategy

The P*rnhub Email Recap Marketing Strategy

Neil and Eric break down a controversial email marketing stunt inspired by a P hub recap, debating open rates, spam risk, and long-term brand damage. The conversation expands into X versus LinkedIn fo...

14 Tammi 22min

Why People Hate Agencies

Why People Hate Agencies

hosts Neil and Eric break down why product builders get more respect than agencies, how bad agency experiences shape perception, and why products compound better than labor. They unpack AI-first teams...

13 Tammi 18min

How To Get Rich Using Claude Code

How To Get Rich Using Claude Code

Discover how cloud code and AI coding tools like Claude Opus are changing who can build software, grow businesses faster, and unlock massive leverage without traditional coding skills. Neil and Eric b...

12 Tammi 22min

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