4 Types of Workers Right Now
Neil and Eric break down the viral AI 2x2 chart: dead weight, slop cannons, steady hands, and turbo brains. They explain why AI amplifies judgment, how most marketers misuse AI for content and outreach, and what actually drives revenue growth. From AI outbound testing to hiring for judgment over IQ, this episode covers real-world AI marketing strategy, specialist roles, and the future of lean teams powered by automation. Key Takeaways: AI amplifies your strengths and weaknesses Most AI marketing is low-quality content and outreach Specialists + AI beat generalists every time Chapters: (00:00) AI 2x2 Explained (01:27) AI Amplifies Intelligence (02:32) AI Marketing Use Cases (03:35) Hiring for Judgment (06:29) AI vs Human Outreach (10:06) AI IQ Growth Debate (14:18) Specialists vs Generalists

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Why AEO is Overhyped

Why AEO is Overhyped

Growth Newsletter: https://levelingup.beehiiv.com/subscribe Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/ Want to recruit great marketers? Find them here: https...

11 Joulu 202520min

Rich or King?

Rich or King?

Growth Newsletter: https://levelingup.beehiiv.com/subscribe Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/ Want to recruit great marketers? Find them here: htt...

10 Joulu 202521min

Founders Must Let The Cake Bake

Founders Must Let The Cake Bake

For fast, affordable business insurance as low as $29/mo, go to http://nextinsurance.com/ms Growth Newsletter: https://levelingup.beehiiv.com/subscribe Need marketing help? Visit: https://www.singl...

9 Joulu 202523min

Elon Musk: Live Events Are The Only Remaining Luxury

Elon Musk: Live Events Are The Only Remaining Luxury

To get ad placements on premium websites, go to https://discover.taboola.com/ms Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/ Want to recruit great marketers? ...

8 Joulu 202524min

What's Working For Us In Marketing Right Now?

What's Working For Us In Marketing Right Now?

Growth Newsletter: https://levelingup.beehiiv.com/subscribe Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/ Want to recruit great marketers? Find them here: https...

4 Joulu 202519min

Why SpaceX is Not For Everyone

Why SpaceX is Not For Everyone

Growth Newsletter: https://levelingup.beehiiv.com/subscribe Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/ Want to recruit great marketers? Find them here: https...

3 Joulu 202521min

How Big Of a Tradeoff is Hiring Top Talent During Scaling?

How Big Of a Tradeoff is Hiring Top Talent During Scaling?

Growth Newsletter: https://levelingup.beehiiv.com/subscribe On this episode of Marketing School, Neil and Eric break down how to hire A players while scaling, why downturns are the best time to wee...

2 Joulu 202526min

Why Gemini 3 Is A Godsend For Marketers

Why Gemini 3 Is A Godsend For Marketers

To get ad placements on premium websites, go to https://discover.taboola.com/ms. Growth Newsletter: https://levelingup.beehiiv.com/subscribe Need marketing help? Visit: https://www.singlegrain.com/...

1 Joulu 202523min

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