POV: On DTC Newsletter and Podcast Episode 172 with Youthforia Founder Fiona Co Chan (specifically TikTok execution)

On this episode, I talk about Instagram Testing Shopping Tags in Post Captions. Not out in the wild yet, but it was spotted on a celebrity's account and talked about here in this article.

22 Kesä 20202min

On this episode, I talk about how Instagram Outlined Steps to Address Potential Areas of Racial Inequality on its Platform. Mosseri outlined four steps that Instagram will be taking to improve racial...

19 Kesä 20203min

On this episode, I talk about rethinking ROI of Influencer Marketing. I reference this article by my friends at Tinuiti and specifically: "Many marketers fail to see this multi-dimensional value, inst...

17 Kesä 20204min

On this episode, I talk about getting back to business, but with a commitment to change and diversity. You need to back up what you say and really lean into making the change you claim you want to see...

9 Kesä 20204min

On this episode, I talk about #blackoutTuesday and my POV. I recommend participation in #blackoutTuesday and/or muting through June 7th in a show of solidarity, but more importantly to quiet the noise...

2 Kesä 20203min

On this episode, I talk about how Instagram to start sharing revenue with creators on IGTV. I am a buyer and think brands should be exploring. I reference some points made in this article on theverge...

29 Touko 20203min

On this episode, I talk about Facebook Shops. Im a fan! Here is an article on the subject that is worth referencing: https://www.socialmediatoday.com/news/facebook-announces-shops-for-facebook-and-ins...

27 Touko 20202min

Om this episode, I talk about TikTok as it stands right now. 1- Platform is here and you need to get involved. 2- Set up an account, get in there, and learn natively. 3- Try some posting and get comfo...

21 Touko 20203min