Building a Personal Brand for Sorority Rush and Beyond with Campaign Crafters Media

- Sam Underhill, Partner at Campaign Crafters Media, “Sam” - Michael Korvyakov, Partner at CCM, “Michael” - Ella White, Head of Outreach @ CCM, “Ella” Trisha welcomes college entrepreneurs Ella, Sam, and Michael from Campaign Crafters Media to discuss why a unified social media presence matters—especially for PNMs navigating sorority rush and anyone building a personal brand. Ella shares her University of Alabama rush experience during the highly publicized 2022 “Bama Rush” year: receiving her second-choice bid, trying it briefly, declining, then later joining her first-choice sorority through COB after a year and a half of making friends outside Greek life. The guests explain how they met and pivoted from political campaign work to helping private clients after political work dried up, with Sam describing experiences that pushed him toward entrepreneurship. They unpack what networking events are like in Washington, DC, why in-person connections can outperform cold DMs, and how confidence often matters more than appearances. Campaign Crafters outlines their social media management approach for personal brands—researching a niche, creating a content calendar, and using five high-performing content formats (face-to-camera videos, B-roll text videos, carousel posts, comparison videos, and skits) centered on retention. The conversation also covers why hashtags matter less now due to platform AI, why SEO keywords and clear storytelling are important, and how sorority recruitment teams review applicants’ social media and broader activities. 📌 Connect with Campaign Crafters Media 📸 @campaigncraftersmedia 🌐 campaigncraftersmedia.com *** Pre-order your copy of THE RUSH BIBLE *** ⁠⁠https://www.simonandschuster.com/books/The-Rush-Bible/Trisha-Addicks/9781668217085⁠⁠ 📸 Trisha on Instagram: ⁠⁠⁠https://instagram.com/@rushwithconfidence⁠⁠⁠ 🌐 Trisha's company at: ⁠⁠⁠https://itsallgreektome.org⁠⁠⁠ Have questions or comments? Send us an email: info@madrushpod.com 🔹 Listen to more episodes of Mad Rush wherever you get your podcasts! 🎧 Available now on Apple Podcasts, Spotify, and YouTube! If you loved this episode, leave a ⭐⭐⭐⭐⭐ review and share it with a friend! Episode Highlights: 00:00 TikTok to Instagram: Why a Unified Username Matters 00:25 Welcome to Mad Rush + Host Intro 01:05 Big Announcement: Pre-Order ‘The Rush Bible’ 01:45 Meet the Guests: Campaign Crafters Media (Ella, Sam & Michael) 03:00 Ella’s Bama Rush Story: Bid Day, Declining, and Finding Her Fit 04:24 COB Explained: How Ella Joined Her #1 Sorority Later 05:16 Out-of-State Rush Reality Check + Building Friends Beyond Greek Life 06:32 Sam’s Pivot: From Pre-Law to Entrepreneurship 09:17 The ‘Khakis & Polo’ Wake-Up Call: Taking Control of Your Future 10:45 Networking Events Demystified: Why In-Person Still Wins 14:25 Dress Codes & Confidence: The Yellow T-Shirt Millionaire Story 18:20 How Campaign Crafters Started: From Free Work to Pivoting Beyond Politics 21:19 Why Personal Brands Matter More Than Ever (and Job Security Too) 22:36 Social Media as Your First Impression: Rush, Interviews & Authenticity 25:45 Teach Kids to Use Social Media Like a Tool (Don’t Let Others Define You) 27:00 What Campaign Crafters Does: Managing Personal Brands on Social 28:55 The 5 High-Performing Content Types (Face Cam, B-Roll, Carousels, Comparisons, Skits) 32:25 The Real Algorithm Game: Retention, Storytelling, SEO Keywords & Why Hashtags Died 38:48 How to Find Campaign Crafters + Consistent Usernames Across Platforms 41:03 Wrap-Up: Shoutouts, Weather Talk, and Podcast Outro Learn more about your ad choices. Visit megaphone.fm/adchoices