#509: Leaders in Customer Loyalty: Brand Stories | Listening Before Leading: Friendly’s New Approach to Customer Loyalty

#509: Leaders in Customer Loyalty: Brand Stories | Listening Before Leading: Friendly’s New Approach to Customer Loyalty

Send a text Few restaurant brands carry the emotional weight of Friendly’s. Founded in 1935 during the Great Depression, the brand was built on a simple but enduring belief: even in hard times, people deserve comfort, joy, and togetherness. Nearly 90 years later, that purpose still anchors Friendly’s strategy. But executing Friendly’s brand strategy is rapidly evolving. Under the leadership of Erik Jensen, Vice President of Marketing, Friendly’s is in the midst of a renovation-l...

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#493: Leaders in Customer Loyalty: Brand Stories | Wings and Rings: Loyalty is Everything

#493: Leaders in Customer Loyalty: Brand Stories | Wings and Rings: Loyalty is Everything

Send us a text Families searching for a relaxed, local restaurant to enjoy good food at a reasonable price, and avid sports fans looking for a place to munch on chicken wings while catching the latest...

4 Joulu 202536min

#492: Leaders in Customer Loyalty: Industry Voices | The New Incentive Landscape: Maritz's Collections Motivate Members

#492: Leaders in Customer Loyalty: Industry Voices | The New Incentive Landscape: Maritz's Collections Motivate Members

Send us a text Loyalty360 spoke with Mike Donini, Senior Buyer at Maritz, one of the largest full-service incentive and loyalty partners in North America. Maritz began in 1894 as a family-run wholesa...

2 Joulu 202525min

#491: Leaders in Customer Loyalty: Brand Stories | How Insomnia Cookies Turns Late-Night Cravings Into Community

#491: Leaders in Customer Loyalty: Brand Stories | How Insomnia Cookies Turns Late-Night Cravings Into Community

Send us a text Long after most bakeries close, Insomnia Cookies comes to life, satisfying the late-night cravings of students and sweet-tooth fans alike. Founded in 2003 in a University of Pennsylvani...

20 Marras 202543min

#490: Leaders in Customer Loyalty Industry Voices: Driving Emotional Connections That Survive Competitive Pressures

#490: Leaders in Customer Loyalty Industry Voices: Driving Emotional Connections That Survive Competitive Pressures

Send us a text How do your customers honestly feel about your brand? Are they just interested in discounts, or do they really believe your brand cares about what they think, buy, and experience when t...

18 Marras 202520min

#489: Leaders in Customer Loyalty: Brand Story | Reimagining Loyalty at Sea: Inside Carnival Cruise Line’s New Rewards Experience

#489: Leaders in Customer Loyalty: Brand Story | Reimagining Loyalty at Sea: Inside Carnival Cruise Line’s New Rewards Experience

Send us a text As customer expectations shift and loyalty programs across industries evolve, Carnival Cruise Line is setting a new course for what engagement can look like at sea. Building on over 50 ...

13 Marras 202530min

#488: ITA Group on Quantifying Emotional Loyalty: Turning Connection into Measurable Business Impact

#488: ITA Group on Quantifying Emotional Loyalty: Turning Connection into Measurable Business Impact

Send us a text In this episode of Leaders in Customer Loyalty: Industry Voices, Loyalty360’s Ethan Perry sat down with Chris Jones, Senior Vice President of Engagement Solutions at ITA Group, to explo...

11 Marras 202515min

#487: Leaders in Customer Loyalty: Brand Stories | Hospitality at the Heart: How Newk’s Eatery Blends Fresh Flavor, Warmth, and Loyalty

#487: Leaders in Customer Loyalty: Brand Stories | Hospitality at the Heart: How Newk’s Eatery Blends Fresh Flavor, Warmth, and Loyalty

Send us a text When you walk into a Newk’s Eatery, you’re greeted by the warmth of an open kitchen, the sound of sizzling steak and shrimp on the grill, and the fresh aroma of house-made salad dressin...

6 Marras 202537min

#486: Leaders in Customer Loyalty: Industry Voices | How DragonPass Is Elevating Travel Loyalty Through Trust, Technology, and Time

#486: Leaders in Customer Loyalty: Industry Voices | How DragonPass Is Elevating Travel Loyalty Through Trust, Technology, and Time

Send us a text Every traveler knows the paradox of modern flight: one moment you’re gliding through security and boarding early; the next, you’re navigating delays, lost bags, or crowded lounges. The ...

4 Marras 202531min

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