The board seat formula with Callum Laing

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Want to fast-track your authority and add a lucrative income stream by landing a paid board seat? Discover the "inner circle" hacks that can get you onto a board in as little as 30 days—even if you have no prior board experience.

In this episode of the Sales Show, Simon Severino sits down with Callum Laing, author of *Boardroom Blueprint*, to demystify the exclusive world of corporate boards. If you have been wondering how to transition from a management or consulting role into a Non-Executive Director position, this interview breaks down exactly how to bridge that gap. Callum reveals why traditional applications fail and shares his proven framework for building the trust and connections necessary to be invited into the boardroom.

You will learn the critical difference between pitching consulting services versus strategic board value, and why your first "unpaid" seat is the most powerful leverage for your career.

What You Will Learn: The "Inner Circle" Strategy: How to use advisory boards to instantly boost your professional credibility and trust.

The 5-Step Board Framework: A roadmap covering Connections, Knowledge, Profile, Value, and Leverage to secure your seat.

Pitching Value vs. Consulting: Why companies don't want your "20 years of HR experience" and what they are actually looking for (capital, distribution, and networks).

Compensation & Time: Realistic expectations for board member salaries, time commitments, and how to monetize the role beyond just the fees.

The AAA Decision Model: How to make high-stakes decisions quickly using the Alignment, Asymmetric, and Action framework.

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SIMON SEVERINO

Simon Severino is the CEO of Strategy Sprints. He has created +2B in additional sales for his clients over the last 21 years. As an advisor who became CEO, he had to learn the importance of working ON the business more than IN it. Now, he shares his proven templates with high-ticket entrepreneurs. They reclaim 14 hours per week using the Strategy Sprints™ Method and enjoy sales that soar. Author of "Strategy Sprints", Podcast Host Ranking Top 2,5%, TEDx speaker, Forbes contributor, Triathlete. Has appeared on over 1300 podcasts. When he is not supercharging sales, you'll find him swimming, biking, running and tricking his 3 kids into outdoor activities so they can't escape his annoying shrinky questions.