Behind the AP's new marketing push
Julie Tucker, global marketing director for the Associated Press, on the news wire service's new marketing and what separates it from the 'Truth' campaign she oversaw at The New York Times. We also di...
18 Kesä 202039min
There's no mistaking Leeann Leahy
Portland Maine's Via agency CEO talks about the moral renaissance, directing a commercial with Jim Perdue via iPhone, her Catholic school education and the disco ball in her home.
11 Kesä 202038min
Auto marketing during the pandemic
Allyson Witherspoon, VP of marketing communications and media at Nissan North America, on how the automaker responded in the early days of the coronavirus outbreak and what it is doing now to restore ...
4 Kesä 202034min
The pandemic paradox
Anush Prabhu, chief strategy officer at Mediacom, talks about the new—and often contrasting—behaviors that have come about since COVID, and how smart marketers should navigate them as the world opens ...
28 Touko 202037min
Marketing cannabis during the pandemic
Greg Butler, chief commercial officer at Cresco Labs, explains how the cannabis firm has pivoted during COVID-19, which has forced the firm to rely more on digital and less on retail and experiential ...
22 Touko 202043min
Finding creative inspiration in a pandemic
Goodby, Silverstein & Partners' Chief Creative Officer Margaret Johnson explains how the agency has created more than 30 campaigns for 80 percent of its clients remotely--and how working from home has...
15 Touko 202038min
Behind the e-commerce surge
Longtime agency exec Sarah Hofstetter joins to talk about her new role as president of e-commerce analytics firm Profitero, which serves more than 4,000 clients. We discuss the coronavirus-induced e-c...
5 Touko 202032min
Brian Braiker, former editor, Ad Age
Today's podcast guest is, well, me. After three wonderful, challenging, intense, stressful and exhilarating years, I'm sad to say I'm parting ways with this iconic institution. Friday was my last day....
20 Huhti 202048min
