The Perfume Making Podcast8 Loka 2023

How and Why to Create a Scent Story

This week on the show Karen is diving into the importance of creating a story for your fragrances. Not only does Karen consider this the single most important stage in perfume making, she also believes it is the most overlooked. So, what exactly is a ‘Scent Story?’How do you create one and how will it take your perfume-making to the next level? Find out in this episode.

KEY TAKEAWAYS

Karen talks about how and why creating a story for your scent should be the very first thing that you do.
Karen breaks down the elements you should consider while creating your story and how the big perfume houses approach this step.
Karen talks about how, when you’re creating a fragrance, you’re creating a fantasy for the wearer and how your story should match that fantasy.
Karen shares an example of a new brand she has discovered and how well they have approached scent story.

BEST MOMENTS

“Spending time planning and making a great story will shift your scent from a muddle to something magical.”

“You’re creating a story without words when you’re creating a fragrance…a piece of art that evaporates into the air.”

“If the fragrance is out of alignment with the perception of the product it will have a negative impact on the customer's experience.”

VALUABLE RESOURCES

October 9th-13th 2023 Free Scent Design Workshop

The Scent Design Challenge Recording

Thin Wild Mercury

Thin Wild Mercury Instagram

Getting Started Guide: https://www.karengilbert.co.uk/podcast-getting-started-guide

Artisan Perfumery Mastermind: https://karengilbert.info/artisan-perfumery-mastermind

ABOUT THE HOST

Fragrance expert, author, teacher and speaker; Karen Gilbert runs courses in the UK and online which demystify the secretive world of perfumery in a fun and interactive way.

Karen has inspired thousands of students to explore their olfactory sense and create their own personalised fragrances.

With extensive product development experience in both the commercial perfumery and the organic skincare industry, Karen is able to offer a unique insight into creating natural and mixed media fragrances for fine fragrance, room scents and skincare/bodycare products using commercial perfumery techniques.

Karen is also a certified meditation teacher and has a passion for helping people to create daily rituals that integrate scent with other modalities to shift state and increase your sense of wellbeing.

CONTACT DETAILS

Tämä jakso on lisätty Podme-palveluun avoimen RSS-syötteen kautta eikä se ole Podmen omaa tuotantoa. Siksi jakso saattaa sisältää mainontaa.

Jaksot(126)

Done with Hustle? - Building a Stronger Perfume Business That Won’t Burn You Out in 2026

This isn’t the usual New Year’s episode about planning, vision boards, and big 2026 goals. Instead, Karen looks at what happens when you actually need to do less, and how that can be the key to buildi...

4 Tammi 40min

Layering Like a Pro (or a Rebel): From TikTok Hacks to Indie Perfume

Ever wondered why everyone’s suddenly talking about layering their favourite scents? In this special year-end episode, Karen dives into the layered world of fragrance - examining the trend that’s gone...

14 Joulu 202546min

Don’t Sell Yourself Short! Building a Perfume Business Without the Discount Spiral

It’s easy to think that the best way to stay ahead in business is by watching your competitors and lowering your prices when they do. But as Karen explains in this episode, that common fear-driven rea...

7 Joulu 202530min

Making a Mod: Embracing Iteration in Perfume Making and Doing It Right

This week Karen follows on from the conversation she had about learning to evaluate your perfumes. She covers something that is done as a matter of course in the industry. It's something a lot of peop...

30 Marras 202526min

Evaluating Your Fragrances: How to Judge Your Scent Like a Professional

Do you really know if your fragrance works? Or are you just hoping for compliments? In this episode, Karen reveals why friends and family are not likely to be giving you the feedback you really need. ...

23 Marras 202530min

Why Buying More “Magic” Materials Won’t Make You a Better Perfumer

It’s easy to believe that the secret to creating great fragrances lies in having more materials - more naturals, more synthetics, more obscure aroma chemicals. But as Karen explains in this episode, t...

16 Marras 202534min

You’ve Made Soup! - How to Avoid a Muddy Fragrance

“You’ve made soup!” is a phrase French perfume teachers often say to their students. In the world of fragrance, soup refers to a perfume that smells muddy, flat, or undefined. But what causes a scent ...

10 Marras 202533min

Raw Notes - What I Learned from Bruce Springsteen

Karen recently went to the cinema, something she doesn’t do very often. However, on this one-off trip to see the new Bruce Springsteen film, something resonated with her. We often chase perfection, ei...

2 Marras 202517min