Eye of the Beholder - How You Can Create a World Class Visual Brand on a Budget

This week on the show Karen is joined by Natalie Napoleon, a world renowned visual branding strategist and product photographer with over 25 years of experience. An expert at creating strong, unique visuals for brands, Natalie is always asked by indie brands “How can I compete with the big companies?” Luckily, that’s where Natalie’s passion lies. In this interview with Karen, Natalie is going to reveal her deepest secrets so that you, and your brand, can stand out and stand tall next to the giants of the industry.

KEY TAKEAWAYS

• Most small companies don’t have the marketing budgets of the big hitters and this can create the perception that they can’t create impactful marketing campaigns. However, Natalie explains that money is not the boundary that people think it is and shares some tips on how you can create impactful images on a budget.
• Why is visual branding so important? Natalie shares her 7 key points on why it is so, including the ability to create brand recognition and an emotional connection with your audience.
• Creating a strong brand is so much more than just taking professional images. Natalie breaks down the elements that she delivers in her training course, such as how to build a consistent style, create a visual story and a repeatable system.
• The number one mistake people make is getting the product right and then thinking about branding. Natalie and Karen discuss the importance of making sure your branding is in place from day one, how to evolve it and how to engage your customers in that journey.

BEST MOMENTS

“Regardless of the size of your company or the strength of your product, it’s your visual branding that sets you apart.”

“75% of consumers make judgements on a company's credibility based on their visual assets.”

“Images have what the written word doesn't - the ability to communicate complex ideas quickly and effectively.”

The Shot Vault Coupon Code: Enter PERFUME500 at checkout for $500 off

Natalie’s Instagram

VALUABLE RESOURCES

Getting Started Guide

Artisan Perfumery Mastermind

ABOUT THE GUEST

Natalie Napoleon is an in-demand marketing, advertising, and celebrity photographer who (over the span of her nearly 25 year career) has worked with people like Prince Albert of Monaco, Leslie Odom Jr., and Arnold Schwarzenegger and brands like Microsoft, Google, and OstomySecrets.

ABOUT THE HOST

Fragrance expert, author, teacher and speaker; Karen Gilbert runs courses in the UK and online which demystify the secretive world of perfumery in a fun and interactive way.

Karen has inspired thousands of students to explore their olfactory sense and create their own personalised fragrances.

With extensive product development experience in both the commercial perfumery and the organic skincare industry, Karen is able to offer a unique insight into creating natural and mixed media fragrances for fine fragrance, room scents and skincare/bodycare products using commercial perfumery techniques.

Karen is also a certified meditation teacher and has a passion for helping people to create daily rituals that integrate scent with other modalities to shift state and increase your sense of wellbeing.

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