The Perfume Making Podcast20 Huhti 2025

From Scroll to Sold - Mastering Social Media for Brand Growth

This week Karen is joined by Kate Beavis, a social media strategist and content expert. Kate has been working with Karen since 2018 on her social media presence to make her brand feel authentic and not overwhelming. And, after Karen’s initial reluctance to use social media, Kate has shown her the many benefits that can come from embracing your online presence. In this interview, Kate spills the many secrets, tips and tricks she has learned over the years, from which social media platform you should use to how to drive engagement with your posts, so that you can grow your online presence and, ultimately, your brand.

KEY TAKEAWAYS

When Kate started working with Karen they both agreed that Karen’s social media profile was well below average, because she was making some of the most common mistakes. Kate breaks down what those mistakes are and how to avoid them.
With so many social media platforms these days it’s hard to know which ones to join. Do you pick one or join multiple? Kate explains her method for discovering which is the best platform for you.
For all its advantages, social media can be a difficult tool if you are looking to create direct sales of your product. Kate discusses how to overcome this hurdle and use the tools available to you to your advantage.
The idea of creating a new post every day for your social media feeds can be exhausting. However, repurposing old posts can be an invaluable solution to this problem. Kate shares how to repurpose your content and the benefits that can come from this.

BEST MOMENTS

“Most people only show up on social media when they have something to sell or have something personal to say. The trick is to get a mix of both.”

“Don’t chase perfectionism. Building a community is infinitely more important than having a perfect feed.”

“The aim of every post is to get your audience and other people to interact.”

VALUABLE RESOURCES

Getting Started Guide

Artisan Perfumery Mastermind

EPISODE LINKS

The Indie Practice

Bossing Midlife

Kate's Instagram

ABOUT THE HOST

Fragrance expert, author, teacher and speaker; Karen Gilbert runs courses in the UK and online which demystify the secretive world of perfumery in a fun and interactive way.

Karen has inspired thousands of students to explore their olfactory sense and create their own personalised fragrances.

With extensive product development experience in both the commercial perfumery and the organic skincare industry, Karen is able to offer a unique insight into creating natural and mixed media fragrances for fine fragrance, room scents and skincare/bodycare products using commercial perfumery techniques.

Karen is also a certified meditation teacher and has a passion for helping people to create daily rituals that integrate scent with other modalities to shift state and increase your sense of wellbeing.

CONTACT DETAILS

Tämä jakso on lisätty Podme-palveluun avoimen RSS-syötteen kautta eikä se ole Podmen omaa tuotantoa. Siksi jakso saattaa sisältää mainontaa.

Jaksot(126)

Done with Hustle? - Building a Stronger Perfume Business That Won’t Burn You Out in 2026

This isn’t the usual New Year’s episode about planning, vision boards, and big 2026 goals. Instead, Karen looks at what happens when you actually need to do less, and how that can be the key to buildi...

4 Tammi 40min

Layering Like a Pro (or a Rebel): From TikTok Hacks to Indie Perfume

Ever wondered why everyone’s suddenly talking about layering their favourite scents? In this special year-end episode, Karen dives into the layered world of fragrance - examining the trend that’s gone...

14 Joulu 202546min

Don’t Sell Yourself Short! Building a Perfume Business Without the Discount Spiral

It’s easy to think that the best way to stay ahead in business is by watching your competitors and lowering your prices when they do. But as Karen explains in this episode, that common fear-driven rea...

7 Joulu 202530min

Making a Mod: Embracing Iteration in Perfume Making and Doing It Right

This week Karen follows on from the conversation she had about learning to evaluate your perfumes. She covers something that is done as a matter of course in the industry. It's something a lot of peop...

30 Marras 202526min

Evaluating Your Fragrances: How to Judge Your Scent Like a Professional

Do you really know if your fragrance works? Or are you just hoping for compliments? In this episode, Karen reveals why friends and family are not likely to be giving you the feedback you really need. ...

23 Marras 202530min

Why Buying More “Magic” Materials Won’t Make You a Better Perfumer

It’s easy to believe that the secret to creating great fragrances lies in having more materials - more naturals, more synthetics, more obscure aroma chemicals. But as Karen explains in this episode, t...

16 Marras 202534min

You’ve Made Soup! - How to Avoid a Muddy Fragrance

“You’ve made soup!” is a phrase French perfume teachers often say to their students. In the world of fragrance, soup refers to a perfume that smells muddy, flat, or undefined. But what causes a scent ...

10 Marras 202533min

Raw Notes - What I Learned from Bruce Springsteen

Karen recently went to the cinema, something she doesn’t do very often. However, on this one-off trip to see the new Bruce Springsteen film, something resonated with her. We often chase perfection, ei...

2 Marras 202517min