S E2: INSIDE the $200M+ Ryder Cup at Bethpage: How It All Happened

S E2: INSIDE the $200M+ Ryder Cup at Bethpage: How It All Happened

Jimmy Roberts goes behind the scenes with the power players shaping the 2025 Ryder Cup at Bethpage Black: Guy Kinnings (CEO, Ryder Cup Europe), Jeff Price (Chief Commercial Officer, PGA of America), and Larry Schwartz (General Chairman of the 45th Ryder Cup).


From skyrocketing ticket prices and $200M economic impact to official moonshine and first-tee hype shows, this episode unpacks how the Ryder Cup became the biggest business in golf.


In this episode:

• The origin story of Bethpage landing the Ryder Cup

• How the event went from near collapse to global spectacle

• $750 tickets, 3M sq ft buildouts, and why it’s worth it

• Navigating sponsorship, authenticity, and the LIV Golf tension

• Legacy, logistics, and leaving a mark on Long Island

• Special appearances by John McEnroe, Colin Jost and Michael Strahan


Whether you're in sports, business, or just love the game, this conversation reveals how golf’s past, present, and future collide at the Ryder Cup.


🏌️‍♂️ Subscribe for new episodes every other Thursday

🎧 Listen on Spotify • Apple Podcasts • Watch on YouTube


#RyderCup #BethpageBlack #GolfBusiness #TheBigSwing #JimmyRoberts #PGATour #RyderCup2025 #GolfMarketing #PGAofAmerica #GolfPodcast

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S E47: The USGA’s Plan to Protect Golf’s Future

S E47: The USGA’s Plan to Protect Golf’s Future

USGA CEO Mike Whan joins Jimmy Roberts for a wide-ranging conversation about the decisions that could shape golf for generations.Whan explains why the continued increase in distance at the elite level...

15 Syys 48min

S E46: Peyton Manning Is Bringing Football’s Media Playbook to Golf

S E46: Peyton Manning Is Bringing Football’s Media Playbook to Golf

Peyton Manning knows how to turn sports into entertainment—and now he’s bringing that experience to golf.The five-time NFL MVP and founder of Omaha Productions joins Jimmy Roberts to explain why he be...

8 Syys 48min

S E45: How CEOs Decide If a Golf Sponsorship Is Worth It

S E45: How CEOs Decide If a Golf Sponsorship Is Worth It

Golf sponsorship is big business—but some of its most important returns can’t be measured on a spreadsheet.Live from East Lake during the Tour Championship, Jimmy Roberts sits down with Coca-Cola Pres...

1 Syys 48min

S E44: They Bought an ABANDONED Golf Course for $200K

S E44: They Bought an ABANDONED Golf Course for $200K

Tye Nichols and his family paid $200,000 for 44 acres and an abandoned nine-hole golf course in Chesterville, Maine—with no experience in agronomy, course design or restoration. A year later, Fairway ...

25 Elo 47min

S E43: She Took On Golf’s Old Boys’ Club—and Won

S E43: She Took On Golf’s Old Boys’ Club—and Won

Kelley Brooke has gone head-to-head with some of golf’s largest management companies—and won—by taking on the financial risk herself and obsessing over every detail of the customer experience.At Monta...

18 Elo 47min

S E42: Where Golf’s Smart Money Is Going Next

S E42: Where Golf’s Smart Money Is Going Next

Golf’s estimated economic impact reaches roughly a quarter-trillion dollars—but where is the smart money going next?Matt Erley, co-founder of Old Tom Capital, joins Jimmy Roberts to explain why invest...

11 Elo 47min

S E41: John Smoltz on Building a NEW Pro Golf Tour

S E41: John Smoltz on Building a NEW Pro Golf Tour

John Smoltz thought the idea was great—but that it would never work.Now, the Baseball Hall of Famer is helping build THE PRO, an invitation-only professional golf tour created exclusively for former a...

4 Elo 48min

S E40: How Delta Became a Power Player at the Masters and PGA TOUR

S E40: How Delta Became a Power Player at the Masters and PGA TOUR

Why is one of the world’s largest airlines making such a significant investment in golf?Delta Air Lines CEO Ed Bastian joins Jimmy Roberts to explain why the company’s relationships with the Masters, ...

28 Heinä 47min

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