NetElixir’s Udayan Bose on Performance AI That Drives Revenue | eTail West 2026

NetElixir’s Udayan Bose on Performance AI That Drives Revenue | eTail West 2026

Omni Talk Retail is live from eTail West 2026 with coverage powered by NetElixir. In this interview, Anne Mezzenga speaks with Udayan Bose, Founder and CEO of NetElixir, about how AI is shifting from theory to measurable business impact in performance marketing. A 19 year eTail veteran, Udayan shares how the conversation around AI has evolved from buzzword to accountability, with retailers now demanding tangible, quantifiable outcomes. The discussion breaks AI in marketing into two clear categories: • Efficiency AI, including generative AI tools that reduce manual campaign management time • Performance AI, powered by machine learning and predictive analytics to unlock new revenue opportunities Udayan shares real world results, including how NetElixir’s experimentation platform helped reactivate over 1,100 dormant SKUs for CarParts.com in just four months, generating significant incremental revenue and new customer acquisition. The conversation also explores: • How to approach AI experimentation without unnecessary risk • Why first party data is critical in a performance AI strategy • How to work alongside Google and Meta’s automation without losing control • What retailers should avoid when investing in new AI tools For retailers looking to move beyond AI hype and into measurable growth, this is a practical roadmap. #eTailWest #AIinRetail #PerformanceMarketing #DigitalMarketing #RetailInnovation #Ecommerce #MachineLearning

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Lowe's Marketplace Could Be a Competitive Advantage | Fast Five Shorts

Lowe's Marketplace Could Be a Competitive Advantage | Fast Five Shorts

This Omni Talk Retail Fast Five segment looks at Lowe's decision to let store associates sell marketplace products directly through its in-store selling platform. Chris Walton and Ben Miller explain ...

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Amazon's AI Shopping Vision Starts With Trust | Fast Five Shorts

Amazon's AI Shopping Vision Starts With Trust | Fast Five Shorts

This Omni Talk Retail Fast Five segment explores Amazon's new Alexa Shopping feature that gives customers access to up to 365 days of product price history. Chris Walton and Ben Miller discuss how gr...

9 Heinä 4min

New Jersey's First-in-the-Nation AI Pricing Bill | Fast Five Shorts

New Jersey's First-in-the-Nation AI Pricing Bill | Fast Five Shorts

This Omni Talk Retail Fast Five segment breaks down New Jersey's proposed legislation targeting AI-powered pricing and placing a moratorium on new electronic shelf label installations. Chris Walton a...

9 Heinä 10min

Is Kroger Buying Growth...or Buying Time? | Fast Five Shorts

Is Kroger Buying Growth...or Buying Time? | Fast Five Shorts

This Omni Talk Retail Fast Five segment examines Kroger's $1.65 billion acquisition of Giant Eagle and what it signals about the future of the grocery industry. Chris Walton and Ben Miller debate whe...

9 Heinä 8min

Lightning Round: Rotisserie Chicken, World Cup & Wimbledon | Fast Five Shorts

Lightning Round: Rotisserie Chicken, World Cup & Wimbledon | Fast Five Shorts

This Omni Talk Retail Fast Five lightning round covers everything from whether Sam's Club has officially dethroned Costco for the best rotisserie chicken to Chris and Ben's favorite sporting event foo...

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Amazon Is Spending $1 Billion on AI Engineers | Fast Five Shorts

Amazon Is Spending $1 Billion on AI Engineers | Fast Five Shorts

This Omni Talk Retail Fast Five segment explores Amazon Web Services' $1 billion investment to embed AI engineers directly inside customer organizations. Chris Walton and Ben Miller explain why AI su...

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Kroger Buys Giant Eagle, Lowe's Extends The Aisler & NJ Passes A Wacky Grocery Bill | Fast Five

Kroger Buys Giant Eagle, Lowe's Extends The Aisler & NJ Passes A Wacky Grocery Bill | Fast Five

In this week's OmniTalk Retail Fast Five, sponsored by the A&M Consumer and Retail Group, Mirakl, Ocampo Capital, Quorso and Veloq, Chris Walton was joined by recurring Fast Five favorite Ben Miller, ...

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Confessions Of Supply Chain Executives | The End Of Inventory Guesswork

Confessions Of Supply Chain Executives | The End Of Inventory Guesswork

In this episode of Confessions Of Supply Chain Executives, host Chris Walton sits down with Amir Khoshniyati, Vice President at Wiliot, and Kay Irwin, National Practice Lead for Connected Assets & Sma...

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