The Big Swing with Jimmy Roberts24 Helmi

S E17: Is The Golf Boom ENDING? Inside the Data with the NGF & Morgan Stanley

Where is golf right now — and where is it going next?

In this episode of The Big Swing, Jimmy Roberts speaks with two leaders who sit at the intersection of research, capital, and the future of the game.

First, from the floor of the PGA Show, Greg Nathan, President & CEO of the National Golf Foundation, breaks down the latest State of the Industry data:

Record rounds at golf courses

38 million Americans playing off-course golf

20% participation growth since 2019

The “stickiness” challenge facing new golfers

Why simulators and social golf are reshaping access

Then, in Studio 1B — welcoming our first in-studio guest — Jeff Holzschuh, Chairman of Institutional Securities at Morgan Stanley, offers a Wall Street perspective on:

How investors view the golf industry

The economics of equipment and apparel

Ball rollback and bifurcation

Technology’s impact on instruction and customization

Whether golf is positioned to withstand economic downturns

Together, these conversations paint a clear picture of a game that is evolving rapidly — from green grass to simulators, from private clubs to managed networks, from tradition to tech-driven personalization.

Is the sky the limit for golf? Or is the next challenge already on deck?

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