How Georgia Cummings, CEO & founder of Potage, uses Machine Labs to understand her customers
Georgia started Potage, a food delivery company, in 2012. For the first 8 years they've only supplied London but have plans to start delivering across the UK. Georgia spoke to Andrew about how she's m...
1 Heinä 202219min
Aidan Thomson, the Growth Marketing Manager at Days, has a taste for product sampling
Days are a UK based beer company who offer alcohol free beer. They currently have 2 products, a Lager and a Pale Ale, both of which are 0.0% alcohol. Aidan explained how their brand image, messaging ...
17 Touko 202223min
Understand what your customers are thinking with Amy Kelly from UserTesting
Amy is the Director of EMEA Marketing at UserTesting.com. She joined Andrew on the podcast to discuss how user testing helps businesses to understand why certain things are happening within the busine...
27 Huhti 202224min
Conversion Rate Optimization with Microsoft Clarity’s Ravi Yada
Andrew spoke with Clarity’s Product Manager, Ravi Yada to understand exactly how Clarity can benefit your business and help you increase conversion rates. Learn how it compares to Google Analytics, ho...
7 Huhti 202221min
Boost your sales through adaptive TV advertising with David Sanderson, Director of Sky AdSmart
Despite the rise of social media advertising, David explains why TV is still the most effective form of advertising there is. They also discuss, in detail, how Adsmart works compared to traditional T...
1 Huhti 202222min
David Lockwood from The Tapestry Agency explains how to analyse your customer data
David has an impressive career in marketing and analytics working with companies such as Boden and Direct Wines before co-founding The Tapestry Agency. He speaks to Andrew about customer-centric mark...
24 Maalis 202227min
TikTok advertising expert Savannah Sanchez talks us through
Based in Las Vegas, Savannah helps E-Commerce brands increase their sales through creative ads on TikTok. In this episode, she explains how TikTok is taking over both Facebook and Instagram for adver...
16 Maalis 202224min
