What are media rebates? Agency transparency in the hot seat, with Ewan Larkin

What are media rebates? Agency transparency in the hot seat, with Ewan Larkin

Agency reporter Ewan Larkin decodes a recent lawsuit against WPP Media that has made agency transparency the industry's buzziest topic. Larkin defines media rebates and principal media buying, explaining how agencies aggregate billions in client ad budgets to negotiate volume deals with platforms such as Google, Meta and Amazon, and how those arrangements can create conflicts over who benefits from discounted or proprietary inventory. He describes potential red flags in these practices and lists what questions marketers should be asking their agencies to protect their marketing budgets.

Plus, Estée Lauder's media agency shakeup, and a shocking agency executive exit.

Dig deeper on the topics mentioned in this week's episode:

~Inside the lawsuit against WPP Media

~Acadia's CEO on media rebate transparency

~Get tickets to Ad Age's NextGen Marketing Summit

~Listen to the Marketer's Brief podcast

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Cracker Barrel, American Eagle and surviving social uproar, with Erika Wheless and Gillian Follett

Cracker Barrel, American Eagle and surviving social uproar, with Erika Wheless and Gillian Follett

Ad Age reporters Erika Wheless and Gillian Follett break down the brand lessons from the recent Cracker Barrel and American Eagle dramas: How can marketers better prepare for social pushback, what to ...

29 Elo 202526min

Marketing Trends of 2025 so far, with Tim Nudd

Marketing Trends of 2025 so far, with Tim Nudd

Ad Age Creativity Editor Tim Nudd reveals the creativity trends of 2025 so far, including the impact of AI on brand marketing, the resurgence of experiential activations and the secret to an effective...

20 Elo 202524min

Introducing Ad Age Insider

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Ad Age Insider is the weekly podcast for breaking down marketing, advertising and media's biggest stories and trends. Host Parker Herren goes behind the biggest headlines, emerging innovations and bra...

19 Elo 20251min

Why Rick Astley is never gonna give up snacks or drums

Why Rick Astley is never gonna give up snacks or drums

The 80s pop star takes a break from shooting a Frito-Lay commercial to discuss the music industry, becoming a meme, and what he's been up to during the pandemic.

16 Joulu 202039min

How The Lincoln Project's endless stream of viral ads were actually made (in record time)

How The Lincoln Project's endless stream of viral ads were actually made (in record time)

Ben Howe of Howe Creative, one of The Lincoln Project's key video collaborators, on the making of 'Mourning in America'—and what it takes to go viral

11 Joulu 202041min

Behind Hendrick's Gin's quirky ad approach

Behind Hendrick's Gin's quirky ad approach

On this week's episode of Ad Lib, E.J. Schultz is joined by Harvey Purchese, senior VP of marketing at liquor marketer William Grant & Sons. We get behind Hendrick's quirky ad approach, which has incl...

3 Joulu 202029min

Behind Calm's unexpected Election Night win

Behind Calm's unexpected Election Night win

In this week's episode Ad Age's Jeanine Poggi is joined by Katie Shill, senior director of brand marketing at Calm. The meditation app won election night with its sponsorship of CNN's "Key Race" alert...

24 Marras 202028min

How Activision Blizzard found success amid a global pandemic

How Activision Blizzard found success amid a global pandemic

On this week's episode of Ad Age Ad Lib, senior editor Jeanine Poggi speaks with Brandon Snow, senior VP, chief revenue officer, esports, Activision Blizzard. Pandemic lockdowns were a boon for esport...

19 Marras 202032min

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