Coupon Chronicles: The Untold Secrets Shoppers Overlook

Coupon Chronicles: The Untold Secrets Shoppers Overlook

Did you know that the first coupon dates back to the 1800s?

It hasn't changed much for something that's been around that long, and how shoppers redeemed coupons stayed the same…until now.

In this episode, Brett Watson, CEO of The Coupon Bureau, joins hosts Reid Jackson and Liz Sertl to talk about how the world of coupons is finally catching up. With digital formats, real-time validation, and built-in fraud prevention, coupons are evolving for the modern retail experience.

Brett explains what it takes to bring an old system into the digital age, why coupon fraud has become such a costly issue, and how these changes are unlocking new opportunities for both brands and consumers.

In this episode, you'll learn:

  • How couponing has evolved over the years

  • The role of coupons in marketing and media

  • The future of coupon technology

Jump into the conversation:

(00:00) Introducing Next Level Supply Chain

(03:31) History of couponing

(09:45) The scale of coupon fraud in the industry

(14:56) The new coupon standard

(18:54) Different innovations and applications of coupons

(23:23) Brett's favorite tech she can't live without

Connect with GS1 US:

Our website - www.gs1us.org

GS1 US on LinkedIn

Connect with the guest:

Brett Watson on LinkedIn

Check out The Coupon Bureau

Tämä jakso on lisätty Podme-palveluun avoimen RSS-syötteen kautta eikä se ole Podmen omaa tuotantoa. Siksi jakso saattaa sisältää mainontaa.

Jaksot(100)

Preventing Loss and Driving Revenue with Operational Analytics

Preventing Loss and Driving Revenue with Operational Analytics

Data might be abundant, but turning it into actionable insights is far more complex than it seems. In this episode, Reid Jackson and Liz Sertl chat with Russ Hawkins, President and CEO of Agilence Inc...

3 Kesä 42min

Seasoned from the Start: Spice Sourcing, Tariffs, and Trust-Based Farming at Burlap & Barrel

Seasoned from the Start: Spice Sourcing, Tariffs, and Trust-Based Farming at Burlap & Barrel

Most people don't think twice about the spice jar on their shelf. But behind it is a supply chain that can pass through 20 different hands — and that's exactly where quality, safety, and accountabilit...

13 Touko 39min

Food for Thought: Why Better Data Matters in Food Safety

Food for Thought: Why Better Data Matters in Food Safety

If a product is contaminated, it can now be traced and removed from shelves within days, not weeks—thanks to the advanced technology available today. In this episode, Reid Jackson and Liz Sertl speak...

29 Huhti 41min

Small Shift, Big Lift? Why NDC-12 Impacts Your Entire Supply Chain

Small Shift, Big Lift? Why NDC-12 Impacts Your Entire Supply Chain

NDC-12 might seem like a minor data change. But in practice, it affects far more than the code itself.  In this episode, Reid Jackson and Liz Sertl speak with Rose Campasano, Principal Consultant of G...

15 Huhti 38min

Bad Data, Big Delays: The Hidden Risk in Pharma Supply Chains

Bad Data, Big Delays: The Hidden Risk in Pharma Supply Chains

What happens when a single digit in your product data is wrong? In this episode of Next Level Supply Chain, Steve Madsen, Founder and CEO of RxERP, joins hosts Reid Jackson and Liz Sertl to explore th...

25 Maalis 36min

Labels Without The Labor: Why Automation Matters

Labels Without The Labor: Why Automation Matters

Automation in supply chains often brings to mind robots and conveyor belts. But one of the most impactful forms of automation happens behind the scenes: labeling. In this episode, Reid Jackson and Liz...

11 Maalis 43min

Packaging the Flavor: Behind Dime MSG's Supply Chain Strategy

Packaging the Flavor: Behind Dime MSG's Supply Chain Strategy

MSG has been labeled as the villain of the food world, but Jennifer Ko is rewriting the story and bringing it back with a bold new twist. In this episode, Reid Jackson sits down with Jennifer Ko, the ...

25 Helmi 38min

Taking Checkout to the Next Level with 2D Barcodes

Taking Checkout to the Next Level with 2D Barcodes

The Universal Product Code (UPC) has powered retail for 50 years, but it was never designed to handle the data demands of today's complex supply chains and consumer expectations. In this episode, Rei...

11 Helmi 29min

Suosittua kategoriassa Liike-elämä ja talous

sijotuskasti
rss-rahapodi
psykopodiaa-podcast
rss-oivalluksia-rahasta-elamasta
mimmit-sijoittaa
hyva-paha-johtaminen
asuntoasiaa-paivakirjat
rss-lahtijat
pomojen-suusta
rss-viisas-raha-podi
ostan-asuntoja-podcast
rahapuhetta
rss-rahamania
rss-startup-ministerio
rss-sisalto-kuntoon
rss-retoriikan-kesakoulu
sijoituspodi
lakicast
rss-inderes-femme
rss-set-for-life-sijoita-ja-vaurastu