The Secret Rules of the Hermès Game: Who Actually Gets a Birkin?

Amy sits down with Noëmie Leclercq of luxury news outlet Glitz Paris to debate the "Hermès game" (aka everything customers allegedly have to do in order for boutiques to offer them the chance to purchase a Birkin or Kelly bag). They discuss pre-spends, background checks, and Hermès’ apparent alliance with Lauren Sánchez Bezos. Noëmie also talks about why superfakes have become a big problem; how the class action lawsuit in the U.S. has affected Hermès sales practices; and the secret “grey market” where billionaires buy the most exclusive bags. In Part 2, Noëmie and Amy discuss whether or not the Birkin bubble has popped, why the market for "superfakes" is booming, and the (grim) outlook for Birkins on the secondhand market. Part 2 is available to paid subscribers of backrow.net (which includes full newsletter access) or through Apple Podcasts or Spotify. Chapters 00:00 — Introducing Noëmie Leclercq of Glitz Paris 01:10 — Is Hermès really stalking their clients? 03:00 — Breaking down the Hermès game 05:40 — Hermès locations: US vs. France 06:00 — Who is the ideal Hermès customer? 07:40 — This French law requires Hermès to background check clients 12:10 — The pre-spend: does Hermès really need to sell furniture? 19:00 — What is the grey market for Hermès products? 24:40 — The Hermès lawsuit: how did it change the game? 28:40 — Can the Birkin be overexposed? 30:20 — Listen to part 2 for Noëmie’s take on if the Birkin bubble has popped Links & Resources: Back Row newsletter Amy Odell — Instagram Noëmie Leclercq — Glitz Paris This episode was produced by Amy Odell and edited by Amy Odell, Joyce Ciesel, and Jonathan Voytko. Learn more about your ad choices. Visit megaphone.fm/adchoices

Tämä jakso on lisätty Podme-palveluun avoimen RSS-syötteen kautta eikä se ole Podmen omaa tuotantoa. Siksi jakso saattaa sisältää mainontaa.

Jaksot(52)

How the Bravo Look Took Over Fashion and Beauty (with Watch What Crappens)

Part 2 of this episode is available to paid subscribers at backrow.net (which includes full newsletter access) or through Apple Podcasts or Spotify. After years of quiet luxury, opulence is back in f...

2 Helmi 49min

Celebrity Brands: What Works, What Doesn’t (Goop, Rhode & More)

In Part 2, Ana Andjelic and Amy Odell break down Meghan Markle’s new brand As Ever, how The Row quietly built one of the most powerful luxury brands in fashion, and what's next for Chiara Ferragni aft...

26 Tammi 36min

Retail Confessions: Inside Harrods — Demanding Shoppers and the Rules of the Ultra-Rich

On this holiday episode of The Back Row Podcast, Amy Odell shares a special installment of Retail Confessions, featuring an anonymous interview with a former Harrods sales associate. The interviewee ...

19 Tammi 11min

The Recession of Size Inclusion in Fashion (with Lauren Chan)

Amy Odell talks with model and writer Lauren Chan about what she calls a "recession of size inclusion" in fashion. After years of progress, brands are reverting back to casting “straight size” models ...

12 Tammi 34min

Emily in Paris vs. Real French Style

FOR PART TWO OF THIS PODCAST, sign up for Back Row Premium in Apple or Spotify. In part two, Amy gets Dana Thomas's thoughts on Emily in Paris after watching it for the first time; how French attitud...

5 Tammi 31min

How Gwyneth Paltrow's Extreme Diet Sparked a 'Detox' Craze

Gwyneth Paltrow has long been known for promoting various wellness fads that drive experts crazy. Long before she was publicly singing the praises of raw dairy products, she would publish "detox" diet...

29 Joulu 202528min

Anna Wintour, the Bezos Met Gala, and the Politics of Condé Nast (with Good Noticings)

What can we glean about Condé Nast's politics from recent current events? Teen Vogue has been shuttered, but Vanity Fair's Trump 2.0 package was a journalistic achievement of the sort rarely seen thes...

22 Joulu 202536min

Gwyneth Paltrow's Strategic 'Marty Supreme' Fashion Game

Can a 2.5-hour artsy, originally scripted film open at the box office? The Marty Supreme cast is so determined to get us to the theater for this movie that they're wearing full monochromatic orange fo...

19 Joulu 20256min