The Betting Startups Podcast11 Helmi 2025

Ep. 152: Using charitable giving to drive player retention w/ Tiffany Santisteban Lagos

Ep. 152 features Tiffany Santisteban Lagos from EmpowerYourPlay, which transforms gaming rewards by integrating micro-giving to charities of players’ choice. Hear her discuss:

EmpowerYourPlay winning the recent Pitch ICE competition, and the benefits that has brought
How EmpowerYourPlay is using charitable giving as a new player retention mechanism for operators
The insights she got from speaking to over 10,000 players before launching, and how that helped validate her hypotheses
Why Gen Z and Millennials are driving a shift toward purpose-driven spending
Why her experience building EmpowerYourPlay has been "like drinking water from a firehose"
How attracting top talent on equity-only roles has helped Tiffany bootstrap EmpowerYourPlay to this point
Current efforts to raise £750k in pre-seed funding to scale operations
The ambitious goal to donate over $50M to charities in the coming years

Speaking of the NEXT NYC Summit, capacity is limited and tickets will sell out. Secure yours now and get $200 off your Full Event Pass with code SB2NYC52. Get your ticket here: https://next.io/summits/newyork/#tickets

Catch the video version of this episode here.

Learn more 👇

➡️ EmpowerYourPlay website

➡️ Tiffany Santisteban Lagos on Linkedin

📩 Get the top headlines from the industry's most promising growth-stage companies every week—totally free! Subscribe to the Betting Startups newsletter here: https://news.bettingstartups.com/

This podcast is presented by Optimove, the #1 CRM Marketing solution for the iGaming industry. Since 2012, Optimove has served iGaming Operators from startups to industry leaders. Today, 4 out of the Top 5 US Operators Personalize Player Experiences with Optimove. iGaming operators know their growth journey begins and continues with Optimove, the #1 CRM Marketing solution for the iGaming industry.

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