The Betting Startups Podcast22 Heinä 2025

Ep. 173: Bringing innovation to instant games w/ Kenny Huang from TinyRex Games

Ep. 173 features Kenny Huang from TinyRex Games, which is building next-generation instant games at the intersection of social and iGaming.

Hear him discuss:

How his experience at EA and Bluebat Games led to founding TinyRex Games during the pandemic
Why TinyRex focuses on “original, edgy, cheeky” instant games beyond traditional slots
How their catalog has grown from 3 to 12+ games in just the past year
Why the crash game format has become so popular amongst players (and profitable for operators)
Why TinyRex targets both crypto and traditional iGaming operators with its distribution strategy
How aggregator partnerships complement direct operator integrations for better margins and branded exclusives
Why he decided not to raise institutional capital to grow Tiny Rex, instead favoring revenue-led growth
His lessons from the Bluebat acquisition, and why he’s prioritizing resilience and independence this time

Applications now open for SBC Summit First Pitch competition returning to Lisbon this September 16-18. Eligible startups can submit their applications until July 25 for a shot at over $100,000 worth of prizes.

Catch the video version of this episode here.

Learn more 👇

➡️ TinyRex Games website

➡️ Kenny Huang on Linkedin

📩 Get the top headlines from the industry's most promising growth-stage companies every week—totally free! Subscribe to the Betting Startups newsletter here: https://news.bettingstartups.com/

This podcast is presented by Optimove, the #1 CRM Marketing solution for the iGaming industry. Since 2012, Optimove has served iGaming Operators from startups to industry leaders. Today, 4 out of the Top 5 US Operators Personalize Player Experiences with Optimove. iGaming operators know their growth journey begins and continues with Optimove, the #1 CRM Marketing solution for the iGaming industry.

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