The Manager’s Playbook 057: J. Erving III - Artist Development, Music Distribution, Label Services, Team Building, Manager Mindset, SONY/The Orchard & Streaming Growth

The Manager’s Playbook 057: J. Erving III - Artist Development, Music Distribution, Label Services, Team Building, Manager Mindset, SONY/The Orchard & Streaming Growth

In this episode of The Manager’s Playbook, I’m joined by J. Erving III, CEO & Founder of Human Re Sources (a SONY Music/The Orchard partner), to talk about what it really takes to build an artist-led career in today’s music business.

We get into artist development through the lens of elite sports: the “goosebumps” moment matters, but discipline, work ethic, and execution are what separate great artists from talented ones. J breaks down how they support independent artists with music distribution and label services without hijacking the vision, plus why RAYE is the perfect example of an artist staying “captain of the ship,” from creative control to how early TikTok/Reels indicators helped spark momentum around “Escapism.”

We also talk team-building, music industry leadership, culture, and what he learned alongside operators like Troy Carter, including why in both business and music, you should always bet on teams over ideas.

Simply put, a conversation like this doesn't come cheap.


If you’re earning publishing income, make sure you’re collecting all of it.KOSIGN, powered by Kobalt, offers direct global publishing collections and real-time royalty transparency in a flexible, artist-friendly format. It’s highly selective, but free to apply here: https://bit.ly/4b438pj

Watch the full episode on YouTube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@managersplaybook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

New episodes drop Tuesdays @ 10am ET

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Inside the Playbook: James Beshara on Why Most Music Artists Quit

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Inside the Playbook: James Beshara on Why the Solo Genius Myth is Killing Your Music Career

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The Manager’s Playbook 075: James Beshara - Silicon Valley, Artist Development, Trust, Wellness & Music Business

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In this episode of The Manager’s Playbook, Mauricio Ruiz sits down with angel investor, musician, founder, creator, and Magic Mind CEO James Beshara for a different kind of music business conversation...

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Inside the Playbook: Amber Grimes on The New Rules of Artist Branding

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In this clip from The Manager’s Playbook, Mauricio Ruiz sits down with Amber Grimes, EVP, GM, and partner at Love Renaissance (LVRN), to talk about what artists need beyond the music.Amber breaks down...

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Inside the Playbook: Amber Grimes on How LVRN Builds Artist Rollouts

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In this clip from The Manager’s Playbook, Mauricio Ruiz sits down with Amber Grimes, EVP, GM, and partner at Love Renaissance (LVRN), to talk about what goes into building artist rollouts that actuall...

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The Manager’s Playbook 074: Amber Grimes - LVRN, Artist Branding, Music Rollouts, Artist Development, Fan Communities & Music Business

The Manager’s Playbook 074: Amber Grimes - LVRN, Artist Branding, Music Rollouts, Artist Development, Fan Communities & Music Business

In this episode of The Manager’s Playbook, Mauricio Ruiz sits down with Amber Grimes, EVP, GM, and partner at Love Renaissance (LVRN), for a real conversation about artist branding, music rollouts, an...

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