The Mid-Funnel is the Biggest Opportunity in Marketing

The Mid-Funnel is the Biggest Opportunity in Marketing

In this episode of the GaryVee Audio Experience, I sit down with Jon Evans to discuss the enduring truth of marketing, the massive mid-funnel opportunity, and the challenges facing corporate marketers today. I share my foundational belief that relevance leads to purchase and explain how I used this principle to grow my father's business, Wine Library. I'm "flabbergasted" by the amount of money still wasted on unvalidated creative and make the case for why marketers are losing credibility with "fake data."

You'll learn:

  • The unchanging business truth that relevance leads to consideration and purchase.
  • Why I believe the mid-funnel—organic social media creative—is the biggest opportunity in marketing.
  • My strategy for validating creative for free on social media platforms before spending media dollars.
  • Why I am seeing CFOs show more belief in modern marketing strategies than CMOs.
  • Why Live Social Shopping and YouTube Shorts are the most important trends for any product-selling business today.
  • The number one trait of a successful marketer is the "lack of fear of losing their job"

Jaksot(3446)

The Most Expensive 30 Seconds in Advertising

The Most Expensive 30 Seconds in Advertising

In this episode of the GaryVee Audio Experience, I sit down with legendary marketer Jim Stengel for our 8th annual Super Bowl Advertiser Roundtable. We are joined by CMOs and Presidents from major bra...

11 Helmi 1h 1min

Stop Guessing: How to Use Organic Social Media Content to Validate Your Ideas

Stop Guessing: How to Use Organic Social Media Content to Validate Your Ideas

In this episode, I sit down to discuss the biggest challenges and opportunities for the world's largest brands in 2026. We dive into why email is still a foundational and incredibly relevant channel, ...

10 Helmi 40min

Why Humility is the #1 Skill a CEO Can Have

Why Humility is the #1 Skill a CEO Can Have

In this episode, I reveal why the greatest skill to have as a CEO is humility. I share my philosophy on authenticity, explaining that being your "full self" is the only path to true originality. I coa...

9 Helmi 46min

Is a $10 Million Super Bowl Ad Still a Good Deal?

Is a $10 Million Super Bowl Ad Still a Good Deal?

In this episode, I discuss the incredible value of a Super Bowl advertisement and why, despite the high $10 million price tag, the attention is still "disproportionately the best advertising media dea...

6 Helmi 6min

How to Grow as a Creator in the Interest Media Era

How to Grow as a Creator in the Interest Media Era

In this episode, I sit down with a group of creators and marketers to break down the profound shift from social media to interest media and what it means for your personal brand. I reveal why I'm push...

5 Helmi 2h 10min

How to Scale Your Business and Personal Brand in 2026

How to Scale Your Business and Personal Brand in 2026

In this episode, I share the full strategy for scaling a business and a personal brand in 2026. I dive into my current mindset around leadership and our company's evolution, intentionality and impact....

4 Helmi 1h 59min

How Entrepreneurs Can Win on Social Media in 2026

How Entrepreneurs Can Win on Social Media in 2026

In this episode of the GaryVee Audio Experience, I sit down with my good friend, the cultural savant Rich the Kid, to discuss how the music industry is evolving and what's next in culture and entrepre...

3 Helmi 21min

How a Creator Made Five Figures with Live Shopping

How a Creator Made Five Figures with Live Shopping

In this episode of Tea with GaryVee, I talk about the biggest opportunity you have in 2026: Live Shopping. I encourage you to do your homework on how to get started selling on platforms like TikTok Af...

2 Helmi 51min

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