Why YouTube Is a Serious B2B Lead Channel (And How to Use It Properly)

Why YouTube Is a Serious B2B Lead Channel (And How to Use It Properly)

Louise Brogan is joined by Luke Sherran, owner of digital marketing agency Falcon Digital, to make the case that YouTube is no longer optional for B2B businesses. With over a billion views across his channels, Luke breaks down why most B2B companies are using YouTube wrong — creating bottom-of-funnel content when they actually need awareness — and what to do instead.

They cover how to turn viewers into leads, why view counts aren't the most important metric, how YouTube and LinkedIn can work together as a content system, and the real time commitment businesses should expect when starting a channel.

Whether you're just considering YouTube or you've already started and stalled, this episode gives you the practical framing to make it actually work for your business.

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Jaksot(214)

Meet the Experts: Transforming Your Online Presence

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LinkedIn Advice Sessions, AI Tools & The Algorithm Change You Can't Ignore

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What's the real engine behind turning online visibility into paying clients? According to email marketing expert Minal Patel, it's not your social media following — it's your email list.In this episod...

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The Hidden Power of Thoughtful Comments on LinkedIn

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We’re diving deep into the art of LinkedIn engagement, and if your posts aren’t getting the traction you hoped for, we’ve got the scoop on why. The fastest-growing accounts aren’t just churning out co...

11 Maalis 7min

B2B Content Live: Meet Mike Russell,  AI Creator Magic!

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Today's conversation is all about the thrilling intersection of AI and entrepreneurship, featuring the dynamic Mike Russell, a prominent voice in the B2B space. We delve into the rapid evolution of AI...

18 Helmi 37min

How to repurpose your blog onto LinkedIn

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Write your blog, and then repurpose it properly onto LinkedIn.The truth is, it’s not the quality of your content that’s the issue; it’s where you're sharing it. In this episode, we’ll show you how to ...

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