Why YouTube Is a Serious B2B Lead Channel (And How to Use It Properly)

Why YouTube Is a Serious B2B Lead Channel (And How to Use It Properly)

Louise Brogan is joined by Luke Sherran, owner of digital marketing agency Falcon Digital, to make the case that YouTube is no longer optional for B2B businesses. With over a billion views across his channels, Luke breaks down why most B2B companies are using YouTube wrong — creating bottom-of-funnel content when they actually need awareness — and what to do instead.

They cover how to turn viewers into leads, why view counts aren't the most important metric, how YouTube and LinkedIn can work together as a content system, and the real time commitment businesses should expect when starting a channel.

Whether you're just considering YouTube or you've already started and stalled, this episode gives you the practical framing to make it actually work for your business.

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Jaksot(221)

LinkedIn's New Network Tab (And Why I Unfollowed 50 People)

LinkedIn's New Network Tab (And Why I Unfollowed 50 People)

Louise shares the results of her 10-day LinkedIn video experiment (reach dropped, engagement didn't) and breaks down LinkedIn's new Network Tab — a feature that shows posts only from your 1st-degree c...

17 Syys 8min

Why Your Business Should Have a Podcast in 2026

Why Your Business Should Have a Podcast in 2026

Do you need a fancy studio, video cameras and a complicated setup to start a podcast?Absolutely not.In this episode of Raise Your Visibility Online, I’m sharing why I think podcasting is still one of ...

9 Syys 10min

The LinkedIn Company Page Checklist Most Businesses Get Wrong

The LinkedIn Company Page Checklist Most Businesses Get Wrong

I'm breaking down exactly what makes a LinkedIn company page work — from the seven-day account rule to admin permissions to why your newsletter might be your best growth lever. Plus an update on Raise...

2 Syys 13min

Move over AI Slop: Leveraging AI for Your LinkedIn Strategy

Move over AI Slop: Leveraging AI for Your LinkedIn Strategy

Takeaways:In today's episode, we discussed the recent introduction of the AI slop button on LinkedIn, which has sparked a lot of controversy and animated reactions from users.Louise shared insights on...

12 Elo 17min

LinkedIn's New Collaborative Posts: What You Need to Know!

LinkedIn's New Collaborative Posts: What You Need to Know!

This week, we dive into the exciting new feature on LinkedIn: collaborative posts.I’m thrilled to share how this tool can revolutionize the way we engage on the platform, enabling us to reach broader ...

29 Heinä 9min

Unlocking LinkedIn: 5 Hidden Spots for Your Clickable Links!

Unlocking LinkedIn: 5 Hidden Spots for Your Clickable Links!

Today, we're diving into the nitty-gritty of optimizing your LinkedIn profile to turn content into consistent inquiries—without the hassle of daily posting. I’m Louise Brogan, and I’m here to help you...

22 Kesä 10min

LinkedIn content strategy — focus, reach, and repurposing with Louise

LinkedIn content strategy — focus, reach, and repurposing with Louise

Focusing on creating effective LinkedIn content can significantly enhance your reach, as I discovered while putting my own advice into practice. Speaking from Odense, Denmark, I share insights on sett...

3 Kesä 12min

Meet the Experts: Transforming Your Online Presence

Meet the Experts: Transforming Your Online Presence

This week's episode is a little different — consider it your personal invitation to something exciting happening next week.I'm recording this from a hotel room in Lisbon, Portugal, where I can see the...

21 Touko 8min

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